Description
Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the
following: The client being a local high school football team, Troy high school. Attached is more of a background of the client.
Segmentation: identifying groups of consumers based on their common needs
Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
Positioning: fixing the entity in the minds of the consumers in the target market
Be sure to use proper APA formatting when appropriate.
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Explanation & Answer
Please find attached.Thank you.
Outline
I.
Introduction
II.
Conclusion
III.
References
Running Head: MARKETING SELECTION DECISIONS
Marketing Selection Decisions
Name
Institution
1
MARKETING SELECTION DECISIONS
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Troy High School Team
The Troy High School Football Team operates under an objective of marketing itself to
both the surrounding community and the world. The team holds the strength of skill
development, a weakness of lack of performance by students, opportunities of winning the
league championship competition, and a threat of players facing injuries from time to time. This
paper identifies the market selection decisions by the Troy High School team based on the case’s
segmentation, target marketing, and positioning.
Market Selection Decisions (Marketing Mix)
From t...