Description
Review and complete the Week 3 You Decide. You will get to showcase your knowledge and understanding of guerilla marketing, when you assist a newly created local restaurant and club in creating a buzz and increasing sales. You will submit a three- to four-page marketing strategy proposal for the owner of the start-up. Please read the instructions in the attachment and follow thoroughly!!!
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Entrepreneurial Marketing - Outline
Thesis Statement: Guerrilla Marketing Is An Advertising Strategy Which Is Highly Innovative,
Low-Cost Marketing And Unique Technique Which Aims At Earning Maximum Exposure Of
The Product On A Limited Budget.
I.
List Of Techniques Used In Guerilla Marketing
A. Use Of Public Graffiti And Urban Arts
B. Use Of Unique Storefront Displays
C. Use Of Stickers
D. Performance Based Guerilla Marketing
E. Web Campaigns
F. Loud Advertisement Campaign
G. Use Of Reward Incentive Campaign Strategy
Running head: ENTREPRENEURIAL MARKETING
Entrepreneurial Marketing
Name
Institution
1
ENTREPRENEURIAL MARKETING
2
Entrepreneurial Marketing
Guerrilla Marketing
Guerrilla marketing is an advertising strategy which is highly innovative, low-cost
marketing and unique technique which aims at earning maximum exposure of the product on
a limited budget. This technique is much popular for small businesses because it is highly
effective is successfully executed and cost effective. Mr Winder blue note café business is a
good example of small businesses that can benefit from this marketing technique. The
business is still young in operation and trying to establish a good customer base. Though
small, the business has proved to be a potential and promising restaurant considering the turn
up for the first few months of its operation. The findings of the survey from Mr Winder did
not reveal any form of a complaint from the customer. In fact, the new business is already
able to differentiate itself with jazz music. All Mr Winder needs is to know how to retain this
traffic of customers to help exploit the business potential and experience repetitive sales for
its products.
As a consultant to my friend winder, I would propose some guerrilla techniques that
would be covered by the available budget of $1,000 per month for Mr Winder's business. In a
bid to attract some more customers, the restaurant business will undertake various strategies
within the three months. The techniques will be high attention grabbing, with an appropriate
mix of delight, unique twist, and delight. The first strategy will involve a public graffiti and
urban art. A talented local artist can do this at a lower price of $200. The graffiti and the
urban art will be attractive enough to be likable by all ages. It will bear a restaurant
phenomenon and will be colored using the restaurants color. The urban art will capture the
best drinks which many people take while relaxing. A sense of the Jazz music will be
featured in the same arts. This will hopefully catch the attention of many youths who like
dancing the jazz music while taking their favorite drinks. Reverse graffiti will also be used.
ENTREPRENEURIAL MARKETING
3
The artist will be sup...