MKT 100: Principles of Marketing RE: Target Market Segmentation , marketing homework help

User Generated

fcbegre330

Business Finance

Description

Need to reply to this person but we don't need a whole a lot believe me.

Unformatted Attachment Preview

Target Market Segmentation week 3 reply to question Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her. Priscilla Denis MKT 100: Principles of Marketing RE: Target Market Segmentation In the first ad. A real Man does not honk the horn. He scares the car in front of him. In this ad it targets age over 35 year old male or female, we do have some strong women. The truck will target rural areas, who are either into farming or dirt riding, just real rugged area. They are aggressive drivers and you better clear the way when you see them on the highway. These individuals may have kids, but this is their work truck and will have more conservative family vehicle at home. Some may just want to be superior on the road, like above the smaller cars, which may feel intimidated and slow down to let them pass by. They could see above and give them view of the traffic ahead. In the Second Ad: Ad will target both men and women, they are not too much into the make of the car but just want a dependable car. Usually, single who had a hard start, lots of car issues but now they are out of college or just someone who is tired of car problems. They may have finally working in a decent job and just need to ride in style and not worry about the car problems due to overheating or stopping on the highway or getting late to work because of car issues. They have struggled and worked towards this, and now they will indulge in luxury. Their age will be 25 and up. I know the second Ad pertained to me. I was just in hell, and my oh my was it peaceful when i got my first brand new car off the lot. Great feeling. I did not care what make or brand it was, Just happy i did not have to stop and reduced coolant in my gillapie. LOL.. My Marketing Pitch: Aren't you tired of stopping on the highway and being stranded look no further; The Chrysler 200 will take all your troubles away Special going on...No money down. No credit check..small monthly payments
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

let me ...


Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags