Description
Read the Starbucks' case study. This case study uses Porter's Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck's case study there are 10 recommendations. Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation. Research how other companies have done something similar for each of your 3 recommendations. Your paper should be at least 4 pages(APA format), not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles in academic journals. Make sure you have in-text citations and a reference page. You can include additional references from websites and books.
Chapters
"Attracting Buyers with Search, Semantic, and Recommendation Technology" Chapter 6 - Attracting Buyers with Search, Semantic, and Recommendation Technology.pptx-
"Social Networking, Engagement, and Social Metrics" Chapter 7 - Social Networking, Engagement, and Social Metrics.pptx-
"Retail, E-commerce, and Mobile Commerce Technology" Chapter 8 - Retail, E-commerce, and Mobile Commerce Technology.pptx-
- Creating Conversations in the Cloud discusses cloud computing and its use in marketing.
- IT Business Value Video - This video discusses some strategic models that can be used to help identify how IT adds business value.
Explanation & Answer
Kindly find the completed work. I will be right here just incase of anything. Bye for now.
Running Head: STARBUCKS’ CASE STUDY
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Starbucks’ Case Study
Name
Institution
Course
Date
STARBUCKS’ CASE STUDY
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Drawing on the identified Porter's Value Chain and Five Forces models and a SWOT
(strengths-weaknesses-opportunities) analysis present in the Starbucks case study, I was in a
position to consolidate my findings with a view to further implement on the analyzed
recommendations by integration of IT which would see the company prosper in the next decade.
Integrating Starbucks loyalty program with the mobile application would also be recommended.
(Berman, 2016).
The Starbucks mobile app, and the company’s focus on making technology a priority, has
had a lot to do with the triumph of its loyalty program as a unit, as well as the company’s bottom
line. Introduction of customer loyalty program, Starbucks Rewards, which simply based on
doling out stars hinged on dollars disbursed in stores encourages more customers engagement
due to free rewards earned.
Points-based loyalty program have been successfully incorporated by many companies such as
Boloco, an American restaurant chain known for its burritos, where a Customers swipe
their Boloco Card at every buy, and the card trails the sum of money consumed. Every $50
exhausted earns the customer a free product.
Other trait include the inclusion of double-star days (4 stars per $1 spent), and an array of
strategic collaboration with technology companies including Spotify and Lyft, which will
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