Description
A sound marketing strategy is vital to the success of an organization in today’s rapidly changing business climate. In this critical thinking assignment, you will compare and contrast the overall marketing strategies of two social media sites.
Using the information learned in Chapter 1, answer the following questions in a 2 - 3 page paper supported by at least two scholarly references and one additional credible source in addition to the textbook:
- Determine the specific strategies your two social media sites employed to build successful social network sites (SNS).
- Examine why one site has a larger following than the other and how it relates to their marketing strategy.
- Suggest at least two different marketing strategies the second site could implement to increase its follower base.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.
Explanation & Answer
Attached.
The Relevance of Marketing Strategy for Social Media - Outline
Thesis statement: Different social media sites adopt different marketing strategies. A
comparison of Facebook and Linked in success strategies.
I.
Facebook strategies
A. Move fast
B. Execution of ideas
C. Simple strategies
D. Precaution of what can kill the business
E. Product primary focus
F. Good hiring and good firing
G. Maintaining control
H. Long term focus
I. Excellent leadership
II.
Linked in success strategies
A. Precaution on new technology
B. Trust principle
C. Business Champions
D. Capitalize on the network effect
Running head: RELEVANCE OF MARKETING STRATEGIES
Option #1: The Relevance of Marketing Strategy for Social Media Sites
Name
Institution
1
THE RELEVANCE OF MARKETING STRATEGIES
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The Relevance of Marketing Strategy for Social Media Sites
Social networking sites are online platforms where people build social relations and
networks with others who share common career and personal interests, backgrounds,
activities and real life connections (Neti, 2011). With the high rate of advancement in
technology, there exist some social media sites including Facebook, pin interest, LinkedIn,
Instagram, Twitter, Google, Tumblr, and YouTube. Different social network sites used
different marketing strategies to be what they are. This is the reason why some...
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