Description
Review the Mike Bellobuono case on p. 365 of New Venture Creation: Entrepreneurship for the 21st Century.
Prepare a 350- to 700-word explanation of whether or not Bruegger’s Bagels should franchise the restaurant. Describe the advantages and disadvantages of franchising from both franchiser and franchisee perspective.
The case is attached below in a file
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Explanation & Answer
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Running head: ENTREPRENEURSHIP FOR THE 21ST CENTURY
Entrepreneurship for the 21st Century
Name
Course
Institution
Date
ENTREPRENEURSHIP FOR THE 21ST CENTURY
2
New Venture Creation: Entrepreneurship for the 21st Century.
The main aspect of the case is to make a decision on if to franchise the business or to
continue with the business growth strategies as a chain store. The owner of the Bagel chain store
is Mike Bellobuone and it is located in Connecticut. Considering the current market state in the
area, Mike wants to grow his business and expand it faster in order to facilitate competition
factor. Through his focus, there are two options that are available and it is important to select one
of it in order to improve and expand his business. Starting franchising or continue as a store
chain are the options that Mike have, making it important to sel...
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