Attached.

Read Case 4-2 and Answer Questions - Outline
Thesis Statement- the paper discusses about Mattel Company which produces Barbie and
answers questions derived from the Case 4-2 about the company expanding its market globally.
i.

Mattel’s global strategy of growing global and its success and how Mattel demonstrates
the understanding of growing global and thinking locally.

ii.

What Mattel has to do so as to capitalize on the strategic strength so as to take advantage
of market opportunities around the world

iii.

The importance of culture in dictating the children toy preferences and if cultural
difference in Middle East would lead to collapse of Mattel.

iv.

Reasons why Barbie is known as an icon and what Mattel executive has to do so as to
drive sales up in USA.


Running head: READ CASE 4-2 AND ANSWER QUESTIONS

Read Case 4-2 and Answer Questions
Name
Institution

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READ CASE 4-2 AND ANSWER QUESTIONS

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Read Case 4-2 and Answer Questions
QUESTION #1
The global marketing strategy for Barbie that led to the success of the company is the fact
that the firm made dolls which represented the different cultural practices of the societies in the
USA together with the representation of different cultures all over the world. The increasing
number of children in Europe, US, South America provided a market for Barbie which Mattel
decided to venture. Through this there was a developed market not only in the USA but also in
African countries, Asian, etc. the management of Mattel demonstrate the need to think globally
to come up with different dolls for Barbie which represents all the societies in the world to attract
market in these continents. Even with the strategy to go global the company still focused on its
existing American market which has many cultural differences.
QUESTION #2
For Mattel to capitalize on the strategic strength of Barbie particularly in the Middle East,
the brand should not interfere with the religious, political and social factors of the communi...