Questions and format are described in the file

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have at least 5 sources/citations

UNIVERSITY OF CALIFORNIA, RIVERSIDE School of Business Administration BUS 109 – Competitive and Strategic Analysis SUMMER 2017 Dr. Sean D. Jasso EXAM 2 Below are the essay questions for your second take-home exam. The exam is intended for you to work independently. Each question is worth a total of 25 points. Please answer each question as thoroughly as possible, providing rich detail from our lectures, readings, and discussions. The organization of your answers, the complexity of your analysis, and the clarity of your critical thinking are the key elements of your evaluation.1 1. On Functional Strategy – Pertaining to your CEO Project Company a. Among the various functional divisions of the firm, identify the most burning issue whereby your functional strategy (marketing, financial, operational, etc.) impacts the overall corporate AND business strategies. Explain in detail. i. More directly, select from two functional areas and discuss the following: 1. Identify the function’s essential goal for 2017 2. What resources must be employed to effectively realize this goal 3. What measures will indicate whether your functional strategy has produced the required results 2. On Strategy Implementation – a. Second, identify and discuss the important components of your strategy’s implementation – mainly the who, what, how: i. Who are the central players/managers who will carry out your strategic recommendations? ii. What must be done – describe the program that is (or needs to be) in place to carry out your strategic recommendations? iii. How will everyone work together – what organizational structure will work best and why? 3. On Evaluation and Control Referring to the Balanced Scorecard’s key measurement concepts, illustrate and discuss the following: a. First, does your company have strategic intent – explain your reasoning in detail pulling from the readings to support your rationale. b. Now, using the traditional model from Kaplan and Norton customize your team company’s BSC model by identifying and completing ONE objective you will ‘measure’ for each scorecard perspective. Discuss in detail. c. Lastly, provide a basic, yet customized, illustrative model of your BSC to complement your response. 4. On The Strategist – In The Strategist, Cynthia Montgomery challenges you the future leader to confront four basic questions: what does my organization bring to the world? Does that difference matter? Is something about it scarce and difficult to imitate? Are we doing today what we need to do in order to matter tomorrow? i. Please answer these four questions as though you are speaking to the board and they expect you to be candid and concise. Please refer to the CEO company for this response. Recommendations on excellence – ten pages is your minimum target; dig deep into the readings and lectures; provide unique insight; reach for high-level analysis, presentation and formatting; use 12-point, Times New Roman font; double-space; use endnotes to cite your sources using full APA bibliographic formatting including page numbers; pay attention to details; put some time into this assignment; teach me something new. 1

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