Description
1. On Functional Strategy – Pertaining to Apple Inc.
a. Among the various functional divisions of the firm, identify the most burning issue whereby your functional strategy (marketing, financial, operational, etc.) impacts the overall corporate AND
business strategies. Explain in detail.
i. More directly, select from two functional areas and discuss the following:
1. Identify the function’s essential goal for 2017
2. What resources must be employed to effectively realize this goal
3. What measures will indicate whether your functional strategy has produced the
required results
The
organization of your answers, the complexity of your analysis, and the clarity of your critical thinking
are the key elements of your evaluation.
Reach for high-level analysis, presentation and formatting; use 12-point, Times New Roman font; double-space; use
endnotes to cite your sources using full APA bibliographic formatting including page number.
At least have 1 source/citation and No plagiarism.
Explanation & Answer
Attached.
Apple Functional Strategy
1
Apple Functional Strategy
Insert name of school
Insert your name
Insert professor name
June 2017
Apple Functional Strategy
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Apple Functional Strategy Analysis
Introduction
It is stated that strategic management of the "whole organization." The entire organization has
four main functional areas, such as marketing, operations management, finance and human
resources management. Each functional area requires strategic thinking, which is thinking about
the future. What an entire organization need is to make strategic decisions and implement the
strategy. According to " (Johnson, 2008)a strategy is said to be "the long-term direction of an
organization." This essay is about the functional analysis of Apple Inc., reports on the different
functional areas and application of an organization's strategy.
The main functions of Apple Inc. include marketing management and operations that
constitute the main pillars of Apple Inc. as a technology giant. The function’s essential goals for
Apple Inc. entail:
Marketing function goals
Apple Inc. plans to increase revenues in the market and acquire a market share of 15% by 2017.
It has defined new markets in which the company has devoted a lot of time to innovation. To
date, there are no successful smart watches; therefore Apple intends to set the standard. The
company expects the number of sales to increase and that all US subsidiary companies are
required to report. As one of the most popular companies i...