Description
TASK 1
Read the Starbucks' case study. This case study uses Porter's Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck's case study there are 10 recommendations. Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation. Research in the library how other companies have done something similar for each of your 3 recommendations. Your paper should be at least 3 pages, not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles in academic journals. Make sure you have in-text citations and a reference page. You can include additional references from websites and books. The rubric for this assignment can be viewed when clicking on the assignment link.
Use the resources below to help you with this week's assignment.
Read the following chapters in the textbook:
- Chapter 6 - "Attracting Buyers with Search, Semantic, and Recommendation Technology" Chapter 6 - Attracting Buyers with Search, Semantic, and Recommendation Technology.pptx- This chapter discusses technology to make buying recommendations to customers. This technology may be applicable to the Starbucks' case and will be referenced again on the week five discussion board.
- Chapter 7 - "Social Networking, Engagement, and Social Metrics" Chapter 7 - Social Networking, Engagement, and Social Metrics.pptx- This chapter discusses social networking technologies used by companies like Starbucks.
- Chapter 8 - "Retail, E-commerce, and Mobile Commerce Technology" Chapter 8 - Retail, E-commerce, and Mobile Commerce Technology.pptx- This chapter discusses e-commerce and mobile technologies that enable companies like Starbucks to expand their reach in the marketplace.
TASK 2
References for Paper
This is the link to add the scanned or pdf versions of the material that you used from non-verifiable references, which may be of the following types:
- text in hardcopy form;
- access requires an online account, subscription, or registration for access;
- text contains incomplete information or is not peer-reviewed (e.g., Google Books, Wikipedia);
- text is written in a language other than English; or
- text is otherwise not verifiable, inaccessible, or undecipherable by the instructor.
You only need to submit the page or pages containing the quoted or paraphrased information.
Explanation & Answer
Attached.
Starbucks Case Study
Attached is the complete output of the work as instructed. However, all my sources have been websites and articles which I have cited properly. Should there be a need to clarify a point or a need to review the work; I'm readily available. Thanks
Running head: STARBUCKS CASE STUDY
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Recommendations for Starbucks Case Study
Name
Institution Affiliation
STARBUCKS CASE STUDY
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Recommendations for Starbucks Case Study
Starbucks is undisputedly the biggest coffee house in the food and beverages industry in
the United States. Based in Seattle, Washington the company commenced its operations in the
year 1971. Under the leadership of Howard Schultz, the company has been able to hit
skyrocketing sales of up to $20.16 billion dollars per year. Forty-five years later the company has
been able to establish over 23,768 outlets in the whole world. Among the countries the company
has ventured include China, South Korea, the United Kingdom and Japan. The company is well
known particularly for its dark roasted coffee which is the major delicacy in all of its restaurants.
However, just like any company it has its fair share of problems which significantly limit the
company's exponential growth. In this light, this paper seeks to give recomme...