Description
The company for this assignment is Starbucks
Purpose of Assignment
Students begin to strategize on how a change initiative is planned and the potential obstacles to the change's success. They will also begin to address the organizational resistance by determining a potential solution.
Assignment Steps
Consider an existing organization you are familiar with, such as an employer, or a company for which you would like to work that operates under a traditional management model. The company's new CEO is looking to grow the company into a sustainable organization. In her initial evaluation, the CEO realizes that the traditional management approach is not compatible with being sustainable and wants to explore integrating a Corporate Social Responsibility program as an initial step to becoming a sustainable organization.
This assignment has to be a minimum of 300 words
Explain how change management, in the context of Lewin's or Kotter's model (select only one), can help the organization become a socially-re eaesponsible organization.
Apply Lewin's model and outline the following:
- Define the project goals in the context of change management.
Format your assignment consistent with APA guidelines.
Cite each paragraph
Explanation & Answer
Attached.
Change Management in Starbuck Company – Outline
Thesis statement: To become sustainable, the CEO decided to integrate a program of Corporate
Social Responsibility as a step to be a sustainable organization.
I.
II.
III.
Introduction
Lewin’s model and change management
Conclusion.
Running head: CHANGE MANAGEMENT
1
Change Management in Starbuck Company
Name
Institution
CHANGE MANAGEMENT
2
Change Management in Starbuck Company
Amid an increased competition from rival companies who sold their goods at a lower
price, Starbuck, the leading global retailer, a specialty coffee brand ...
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