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Running head: MAGENTA AUTO MARKETING PLAN

Magenta Auto Marketing Plan
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MAGENTA AUTO MARKETING PLAN
Magenta Auto marketing plan
Organizational overview and product offering
Magenta Auto is car manufacturer and seller in based in the United States. The
company has been in operation for close to ten years. Being among the most innovative
companies in the lucrative automobile industry, the company has experienced immense
growth and particularly in its One line of motor vehicles. Unlike the first few years when the
company’s sales were restricted to the US due to the lack of elaborate marketing framework,
the company’s products have experienced increased popularity all over the world. Presently,
overseas sales contribute close to half of the company’s revenues. One of the innovations that
have been steering the company is the eco-friendly engines powering its vehicles as well as
the recent inclusion of the hybrid cars. In this case, all Magenta One H series automobiles are
all fitted with a combination of economical fossil fuel and electric transmission lines to ensure
that they are not only economical to operate but also efficient, more reliable, and sustainable.
Coincidentally, this comes in the wake of widespread ecological awareness and at a time
when automobiles are striving to develop more environmental-friendly products.
Environmental analysis
PESTLE analysis
Political
The automobile is based in the US. At the same time, its major operations, which
include manufacturing and the core of the supply chain, are located in the US. However, the
recent growth in the company’s economic status and market share is partly due to the
favorable political situation in the US as well as Europe,...