Description
Prepare a case study analysis of Case 2 “Ann Taylor: Survival in Specialty Retail” found in the Cases section of your digital book.
The Unit Eight Assignment provides for the professional competency of leadership where you will formulate solutions for identified initiatives. These initiatives will be necessary to provide the leadership team of Ann Taylor a better view of the operation through innovative solutions such as integrated balanced scorecard software in support of the current strategic control systems implemented. You will demonstrate superior ability to integrate an innovative application of resources and knowledge in support of trends and practices for one’s self/team/profession to achieve optimum stakeholder outcomes.
Closely adhere to the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.
Focus upon the idea of the company’s balanced scorecard and control systems to guide and monitor its strategy implementation in order to help move Ann Taylor competitively forward. Be sure to include the SWOT analysis as shown in the Appendix of your paper (after the References page). Use the completed SWOT analysis to guide you through the case study analysis to create three alternate solutions that can address the need for creativity and innovation. Choose one of the three alternative solutions and discuss the selected solution as well as how you as a leader would plan to implement this initiative.
Assignment Checklist:
- Conduct a SWOT analysis on the case study company’s current lack of strategic control.
- Create a case study analysis focusing on the company’s challenge relative to strategic control through a balanced scorecard and implementation.
Explanation & Answer
Attached.
Running head: SURVIVAL IN SPECIALITY RETAIL
Unit < Case 2 “Ann Taylor: Survival in Specialty Retail”” - Case Study
Analysis
School of Business
MT460 Management Policy and Strategy
Author:
Professor: Dr.
Date: ,
1
SURVIVAL IN SPECIALITY RETAIL
Name of Case Study
Company Name: Ann Taylor
Topic of the Week: Strategic Planning
Synopsis of the Situation
The changes in the macroeconomic environment have increased the issues that
Ann Taylor faces in the market and the strategic position of the company in the market.
The changes in the fashion industry influence the changes taking place in Ann Taylor and
the reception of the changes made it important to change the strategies in the company.
The goals that Krill made when in the CEO position was to enhance the profitability of
the company and to achieve this, the company had to make changes to the brand to meet
the needs of the women that are continuously changing.
The controls that were to be implemented would focus on the evolution of the
brand, general growth of the company and the cost reduction in the enterprise. The
adaptation to the changing environment is essential in helping the company to succeed in
the environment and improve the functioning of the industry. The changes in the
environment assist in the achievement of the goals of the company and shaping of the
strategies that help in increasing the financial performance of the organization.
Alternative Solutions
1. The Separation of ANN and LOFT is important in helping to develop the needs of the
company where the focus is on the women clothing that targets specific groups. The
separation helps in creating competitive advantage in the market increasing the efficiency
of the sections in the generation of profitability.
2
SURVIVAL IN SPECIALITY RETAIL
2. The lowering of the introductory prices of the clothing is important in helping to create
demand in the market ...
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