Basic Marketing Paper (1,000 words)

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Business Finance

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ASSIGNMENT 04 C16 Principles of Marketing Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements. 1. Describe the core marketing functions within an organization. 2. Discuss the goals and expected outcomes of this organizational function. 3. Explain how companies create customer-centered businesses. 4. Describe how customer-centered businesses impact the consumer decision-making process. 5. Describe what tools are used to make effective marketing decisions. Grading Rubric Please refer to the rubric on the next page for the grading criteria for this assignment. CATEGORY Exemplary Marketing functions 20 points (20 Points) The student provides a clear, logical description of the core marketing functions within an organization. Goals and expected 15 Points outcomes The student provides a clear, (15 Points) logical description of the goals and expected outcomes of the marketing function. Customer-centered 15 Points businesses The student provides a clear, (15 Points) logical explanation of how companies create customercentered businesses. Decision-making 15 Points process (15 Points) The student provides a clear, logical explanation of how customer-centered businesses impact the consumer decision-making process. Tools (15 Points) 15 Points The student provides a clear, logical description of what customer-centered tools are used to make effective marketing decisions. Mechanics (10 Points) 10 points Student does not make any errors in grammar or spelling, especially those that distract the reader from the content. 10 points The paper is written in proper APA and organizational format. All sources used for quotes and facts are credible and cited correctly. Excellent organization, including a variety of thoughtful transitions. Format - APA Format, Citations, Organization, Transitions (10 Points) Satisfactory 15 points The student provides a mostly clear, logical description of the core marketing functions within an organization. 10 Points The student provides a mostly clear, logical description of the goals and expected outcomes of the marketing function. 10 Points The student provides a mostly clear, logical explanation of how companies create customercentered businesses. 10 Points The student provides a mostly clear, logical explanation of how customer-centered businesses impact the consumer decision-making process. 10 Points The student provides a mostly clear, logical description of what customer-centered tools are used to make effective marketing decisions. 8 points Student makes 1-2 errors in grammar or spelling that distract the reader from the content. 8 points The paper is written in proper format with only 1-2 errors. All sources used for quotes and facts are credible, and most are cited correctly. Adequate organization includes a variety of appropriate transitions. Unsatisfactory 10 points The student weak or unclear description of some of the core marketing functions within an organization. 6 Points The student weak or unclear description of the goals and expected outcomes of the marketing function. 6 Points The student weak or unclear explanation of how companies create customercentered businesses. Unacceptable 5 points The student provides a poor description of some of the core marketing functions within an organization. 3 Points The student provides a poor description of the goals and expected outcomes of the marketing function. 3 Points The student provides a poor explanation of how companies create customer-centered businesses. 6 Points 3 Points The student weak or The student provides a unclear explanation of how poor explanation of how customer-centered customer-centered businesses impact the businesses impact the consumer decision-making consumer decision-making process. process. 6 Points The student weak or unclear description of some of what customer-centered tools are used to make effective marketing decisions. 5 points Student makes 3-4 errors in grammar or spelling that distract the reader from the content. 5 points The paper is written in proper format with only 3-5 errors. Most sources used for quotes and facts are credible and cited correctly. Essay is poorly organized, but may include a few effective transitions. 3 Points The student provides a poor description of what customer-centered tools are used to make effective marketing decisions. 2 points Student makes more than 4 errors in grammar or spelling that distract the reader from the content. 2 points The paper is not written in proper format. Many sources used for quotes and facts are less than credible (suspect) and/or are not cited correctly. Essay is disorganized and does not include effective transitions.
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