Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug, marketing homework help

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Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug


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07 August 2017
Metabical Case study
What is the MAIN problem the company is facing? *
The company Cambridge Sciences Pharmaceuticals’ (CSP) intends to have its latest developed
prescription drug approved by the Food and Drug Administration (FDA). There has been a
considerable amount of investment that has been channeled in research and development both in
terms of funding and time. Plans therefore needed to be put in place to see not only successful
approval, but also market breakthrough considering that there are high expectations for a Return
on Investment.
What are the top 2-3 INTERNAL issues? *
Innovation
A gap was identified in the drug market for drugs that will address weight issues in the
population. In order to keep up with competition,...


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