Strategic Plan, Part 2: Internal Environmental Analysis, marketing homework help

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Write a 1,400-word minimum internal environmental analysis in which you include the following: APPLE

  • Assess the organization's internal environment.
  • Identify the most important strengths and weaknesses of your organization including an assessment of the organization's resources.
  • Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
  • Perform competitor analysis.
  • Assess the structure of the organization and the influence this has on its performance.
  • Determine the organization's competitive position and the possibilities this provides.

Format your paper according to APA guidelines.

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Running Head: INTERNAL ENVIRONMENTAL ANALYSIS

Internal Environmental Analysis
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INTERNAL ENVIRONMENTAL ANALYSIS

2

Internal Environmental Analysis
Assess the organization's internal environment.
Apple Inc. considers numerous aspects when integrating a marketing scheme. As such,
the departments of the organization are interconnected in a way that they join efforts to form the
marketing environment of the business (Menzel, 2013). Notably, the departments work
collaboratively to evaluate the needs of the customers while at the same time creating value for
these clients. Notably, the suppliers have the duty to provide the raw materials that apple requires
for its production endeavors and create value for the customers as well. The marketers, on the
other hand, play the significant role of observing the market and consequently note the crucial
changes such as availability of supplies and the current costs and therefore enact the appropriate
protocols to ensure survival in the market.
Furthermore, the marketing intermediaries at Apple Inc., facilitate the sales, distribution,
and promotion of the produced electronics (Carroll & Buchholtz, 2014). In fact, the group plays
a significant role in assisting Apple Inc. to avail value to their clients. Therefore, the venture
selects its intermediaries keenly to facilitate its smooth running. On the other hand, the firm is
always in continuous competition with rivals in the market such as Samsung to ensure that it
provides the best for its clients.
Identify the most significant strengths and weaknesses of your organization including an
assessment of the organization's resources.
Strengths

INTERNAL ENVIRONMENTAL ANALYSIS

3

1. Apple has an expansive scope of products to serve every classification and a predominant
focus on innovation alongside prominence
2. Successful control of manufacture contributions for extension markets like America.
Weakness
1. Apple Company needs to emphasize on the fixed piece of first adopters, especially in the
web-based social networking environment.
2. The entity has limited market separate contrasted with marketing heads.
Opportunities
1. Quick intensification of telephones, and furthermore the mobiles can be sold in developing
markets.
2. Convert better brand portrayal and additionally awareness into their fortune.
...


Anonymous
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