Developing Marketing Strategies, marketing homework help

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Business Finance

Description

You must cite all resources used and include an APA-formatted bibliography.Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.(100 points)(A 3-page response is required for the combination of Parts A, B, C, and D.)

Part A Choose the type of company you work for and write a description of the company that includes the following.

1.The Industry You Operate In

2.Product Lines

3.Total Number of Employees

4.Annual Revenue

5.Top Competitor

6.Any Other Relevant Information

Part B Write an overall description of the new product you will be promoting. Include four (4) product features and one (1) benefit for each feature.

Part C Identify and describe the three (3) primary market segments (target markets) you will promote to; in each description, identify two (2) demographic and one (1) psychographic characteristic.

Part D Develop a list of five (5) marketing activities you recommend to promote this new product. Include the reason why you believe each of the marketing activities will be successful.

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Explanation & Answer

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Running head: DEVELOPING MARKETING STRATEGIES

Developing Marketing Strategies
Name
Institution Affiliation

1

DEVELOPING MARKETING STRATEGIES

2

Developing Marketing Strategies
Part A
General Motors Company (GM Corporation) remains to be an American company whose
headquarters is in Michigan. The primary role of the company is to design, manufacturing, and
marketing and at the same time distributing of vehicles. Besides, they employ the services of
selling products of the automobile. It is much beneficial to the customers because it has the
capability of realizing the needs of the target customers. The company ensures that it ensures
transportation easier and efficiency (Klein, 2008).
According to the history of the business, was started in 1908, which was controlled by
William. At the commencement of the twentieth century, there were fewer automobiles in the
United States of America. The General Motors became the leading manufacturing industries.
Over the years, the General Motors became the largest single stockholder, and the company was
known in the United States of America. Currently, there is increased competition in the
ma...


Anonymous
Excellent resource! Really helped me get the gist of things.

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