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Web Technologies Swagger Distribution can benefit from a new website for many reasons. With technology changing almost daily, the website needs to meet the requirements of the modern consumer. Many consumers use smartphones and tablets to browse the internet and having a responsive website is a must for proper viewing (Mintz, 2016). A web presence in today’s world is a must, not an option. If people cannot find you online, they will find someone else. Additionally, updated Social Media and Blogs will help the Swagger website come alive and excite the consumer to return again and again. The following key components (SNHU, 2016) will help modernize the user experience with Swaggers website: 1. Security (Secure Socket Layer) – Since Swagger allows transactions and purchasing on their website, adding the SSL functionality will help ensure user’s information is safe. This will guarantee data being transmitted is encrypted and provide that extra layer of security to the user experience. 2. Form Validation – To help a customer fill in the correct information with ease, coding the website with form validation will allow the user to see mistakes in data entry and know exactly what is needed to correct in order to proceed with a purchase. This will help leave nothing to chance and ensure the user has a simplistic experience with ordering. 3. Social Media Integration – By embedding social media directly into the Swagger homepage, a user can experience multiple levels of Swagger on one site. By seeing recent posts from Facebook and Twitter directly on the Swagger site, the user will become more confident in Swagger and see more relevance from the homepage, without having to visit multiple sources. 4. Search Engine Optimization (SEO) – Since Swagger is a commercial website selling a product, being visible on the top of search results is a must. By optimizing its metadata on each page, a potential consumer can search for a product Swagger sells from a search engine and find the exact page within the Swagger domain with more ease. This can increase sales and increase the findability of Swagger in general. 5. Mobility and Responsive Design – As the world changes daily, more and more people use smartphones and tablets to do their web browsing. By updating the Swagger website to a Responsive design, this will allow the site to be easily viewed from any device. 6. Speed of Load Time – “People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds” (Lohr, 2012). By correctly optimizing images and all third-party script connections, the Swagger websites’ loading performance can be adjusted to be very quick. By eliminating even a second off the load time, more consumers will stay engaged and purchase from Swagger. 7. Browser Continuity – With some users still using old browsers, Swagger must stay competitive with all consumers by ensuring an older browser will still load the new Swagger site without any holes or gaps in functionality. Maintaining backward compatibility with older browsers will help ensure all user experiences are top notch and completely functional. 8. Cascading Style Sheets (CSS) – Global changes and quick updates to the entire Swagger site will be crucial. Adding a special holiday graphic or simply changing the color pattern for a special event or holiday season can be done quickly and easily with CSS, which allows for a simple change in one area that can update the look and feel of the entire site. 9. Search Functionality – With some consumers not knowing exactly where to look and what purchases to make, having an intuitive search function on the Swagger site will be a huge benefit. With the addition of filtering, the user experience can become an easy task to pinpoint and narrow down potential purchases. 10. Simple Navigation – The Swagger site needs to be easy to navigate and simple to use. An intuitive navigation menu at the top will help consumers locate the services neededwithout frustration. By keeping it simple, the Swagger site can become a place consumers find easy to purchase from and will continue to return in the future. 11. Format – The layout of the site needs to maintain a consistent format throughout so that once a user experiences a single page, each additional page navigated to will seem visceral and second nature. Additionally, cluttering long descriptions need to be replaced with a short sentence describing the product with a “Read More” link for the user to click if more information is needed. This will help keep the layout and format simple and readable and easy to navigate. 12. Domain Name – By creating a simple and easy to remember domain name, this will help returning visitors remember and find Swagger again. Since Swagger is selling a product, it is imperative that consumers can find and return without needing to “Google” the domain. Macys.com uses many of these core functionalities to enhance their user experience and ensure returning customers with a modern, updated website. Three of these are listed out below and are demonstrated in the image (see Fig. 1). 1. Simple Navigation to various pages is used at the top of the Macys site to allow users to quickly and easily navigate. This navigation remains consistent across all pages to allow for an intuitive experience. 2. Cascading Style Sheets (CSS) is demonstrated on the homepage of Macys. The special holiday banner with pink for Valentine’s Day is enabled through CSS. Once this holiday is over, the CSS will remain but the elements can be removed from the page. Next year, the same CSS class names can be reused and again embedded on the page. 3. Search Functionality is a main feature of the Macys website. By allowing users to search for a general topic, like shoes, and then filter for a subcategory (see Fig. 2, purple highlight), Macys is enhancing and optimizing the customer experience for ease of sales. ……………………………………………………………………………………………………………….
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Hallo baddie, the answer is attached below.

Running Head: WEB TECHNOLOGIES

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Web Technologies
One thing that can greatly benefit Swagger Distribution is a new website. This is because of
various reasons which will boost the performance of the business. The modern technology
changes on a daily basis and the modern customer needs to be satisfied with the features of the
website. In today's world, many customers browse using mobile phones and tablets to access
various products online. Having an active website that allows interactions with such consumers
is very important to enable proper viewing. (Mintz 2016). If consumers cannot find your
products online, they will purchase from your competitors who are online. The digital touch in
websites will also help to excite the customers thus making them come back to buy some more.
Below are the key components (SNHU, 2016) that will help make the users have a modern feel
of Swagger Distribution;
Security (Secure Socket Layer) – The fact that Swagger allows transactions to be done online,
the SSL will enable to safeguard the user's information through encryption of the information
being passed across. This will give the consumers a feeling of security.
For...


Anonymous
Really useful study material!

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