Description
Complete analyses on the case study. Answer all questions in the case study and write 600 words or more for each question. Please make sure you use proper academic resources and proper APA standards for each answer. A minimum of two outside sources are required per question.
- Read the case study and then explain how the court should decide in this case. Please include a full justification for your decision.
Gail Davis worked as an executive assistant to Motown legend Diana Ross. After about a year, the woman voluntarily resigned. About a year later, Diana Ross wrote and distributed the following letter:
"To Whom It May Concern:
The following people are no longer in my employment. [List of former employees including Gail Davis]. If I let an employee go, it's because either their work or their personal habits are not acceptable to me. I do not recommend these people. In fact, if you hear from these people, and they use my name as a reference, I wish to be contacted."
Gail Davis had not used Ms. Ross as a reference, nor had any employer requested information from Ms. Ross about Gail Davis. Ms Davis sued Ms. Ross. What should the court decide? Why? (Davis v. Ross 754 F.2d 80 [2d circ. 1985]). A minimum of 600 words and two outside sources are required per question.
2. Read the case study and explain how the court should decide in this case. Please include a full justification for your decision.
A truck driver applied for a job. The prospective employer contacted former employers, including another trucking company that had terminated the applicant's employment two years ago. The report from the previous employer indicated that that the applicant had been arrested while he worked for them and he had tested positive for drugs. The office worker who completed the report based on personnel records later acknowledged that the statement about the positive drug test was a "mistake on her part." Regarding the arrest, the company had received several reports that the driver had been involved in an altercation with another truck driver at a truck stop and put the information in his personal file. However, there is no official record of an arrest and no proof that it ever happened. The applicant was not hired and sued his former employer for defamation. What should the court decide? Why? (Black v. Usher Transport, 2011 U.S. dist. LEXIS 32775 [S.D. Ohio]. A minimum of 600 words and two outside sources are required per question.
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NAME:
INSTRUCTOR:
DATE:
ASSIGNMENT 3
MARKETING – MARKETING MANAGER ANALYSIS
DUE DATE: WEEK 7
Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are
fictional.
REAL BUSINESS
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for
a given product. There are so many products in the store fighting for the attention of customers. There is also the
challenge of helping the suppliers of each product maximize their profits while making sure the store is making
money. With so many things to consider, working in marketing for such a large business can be a challenge.
YOUR ROLE
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either
for an entire organization or for particular categories or products within the organization, in order to
attract potential customers and keep existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market
research to improve existing products and services, working with advertising agencies, and determining
the best way to get products in front of customers.
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan
for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s
and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and
choose the approach that you believe will sell the most products.
1
BUS100: INTRODUCTION TO BUSINESS
INSTRUCTIONS
STEP 1: PRODUCT
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs
that need to be included in the product display on Slide 2. Each product has unique features.
• Based on the information provided about the customers that shop at the store location on Slide 3, choose the
basketball that you think will sell the most.
Underline your selection:
• Basketball 1
• Basketball 2
• Basketball 3
Write 2-5 sentences explaining the rationale for your decision.
Basketball 2 is the best preference because it is cost friendly bestowing to the $55000 median
income of the entire consumer. Also, a majority of the clients are members of the YMCA, this
basketball is also good to play both outside and inside. Half of the entire customers play basketball
therefore, they need a ball that best fits their requirements and ball 2 meets the prerequisites of those
athletes.
The logo on the basketball 1 appeals to people in Brooklyn pride -even if they do not watch the
NBA. 40 percent of the customers consider themselves as strong supporters of the entire Brooklyn
Nets. The fact that the game is an outdoor ball will plea to people who play the pick-up games. Slide
3 indicates that there are about 14 outdoor basketball courts within a 10-mile range and many clients
play in pickup games frequently.
2
BUS100: INTRODUCTION TO BUSINESS
STEP 2: PLACE
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers
about where they are most likely to purchase these products.
• On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential
buyers about where they are most likely to purchase these products. Underline your selection:
• Traditional Stores
• Online
Please explain the rationale for your decision.
Traditional stores would be the preeminent placement for this entire product. Based on the entire
customer server most of the clients agree or strongly agree that there is a need to feel and touch the
mentioned product before making a purchase of it. They also require to test the product and they
prefer not to delay on the product, so engaging it online would not be appropriate for this product.
3
BUS100: INTRODUCTION TO BUSINESS
STEP 3: PROMOTION
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal
promotion, for the product that is expected to sell the best.
• Based on the information provided about the customers that shop at this store location on Slide 3, determine
which promotional activity will sell the most product at this particular store. Underline your selection:
• Promotion 1
• Promotion 2
• Promotion 3
Please explain the rationale for your decision.
Promotion 3 could be the best option because it is assisting out the community’s youth basketball
leagues. Based on the client’s profile, 80 percent of our clients are athletes and 50 percent play the
basketball. By making donations $10 per basketball vended, we are not only growing our profits,
but also assisting the youth basketball teams. This, will intensify the customer loyalty as well.
4
BUS100: INTRODUCTION TO BUSINESS
STEP 4: PRICE
Look at the pricing options available for each of the three products together on Slide 6.
• Based on your knowledge of Pricing Strategies, choose the option...
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