Marketing Plan Strategy, marketing homework help

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iviv543

Business Finance

Description

VIII. Competitor Comparisons (Direct & Indirect include strengths & weaknesses)

IX. Promotional Strategy:

  • Traditional Media: Television, Print and Radio (include all non-traditional types that you will use. Example: Cable, internet radio, magazine (print &/or digital)
  • Digital Media & Analytics: Online, SEO (Google AdWords, hashtags, keywords, content
  • creation/curation) banners, reciprocal links, video content; Social Media (FB, twitter, YouTube, Instagram, Pinterest, Etsy, Spotify, Snapchat, etc) Identify digital analytic tools
  • Direct Marketing (mail, phone, email, text, e-Newsletters)
  • Sales Promotion (discounts, coupons, bogo, incentives, sampling, etc)
  • Public Relations (build brand awareness, mitigate problems, press release, storytelling)
  • Events/Experiences
  • Personal Selling

X. Marketing Budget:

  • Select & Justify budget strategy
  • Outline costs: creative development and media placement, SEO contract services, SEM pay-per-click costs, banner ad costs on portal sites, costs to sponsor ads on social media sites, costs to create relevant photos and videos, costs for labor to monitor, costs to sponsor events

XI. Implementation Schedule:

a. Launch dates & roll-out

b. Milestones

XII. Monitoring, Control & Evaluation

a. Activities that support promotional campaign alignment with business problem and marketing objectives (What will you include on your dashboard)

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Explanation & Answer

Attached.

Promotional strategy
The promotional strategy of Patagonia is very simple. The bottom line is to engage with
customers in line with the mission of the company of solving the problems that face the world.
This is basically through protection of the environment. A brand will therefore be created and
strengthened on goods that are environmentally conscious, which will appeal to customers who
have goals that go hand in hand with that of the company. It is worth noting that there is a huge
potential in relation to this kind of market due to the growing need of environmental protection.
In seeking to reach out to customers, a number of strategies will be used in order to attain
maximum potential.
Traditional media
In as much as times are changing with social media growing as the ideal platform for use
by companies to reach out to their market, traditional media still plays a significant role in
product promotion. Ways should be established to blend online and offline media to get
promotion going. In this case, for Patagonia, it is worth considering the use of traditional media
in driving social media channels. With a huge chunk of the population using social media,
traditional media like TV and outdoor billboards ought to be used to promote the company’s
social media channels. More so, Facebook and Twitter will be capitalized by getting more
information for consumers to take part in the conversation.
Of course, the conversation will revolve around environment...


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