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Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answeri ...
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answering the questions at the end of the case study.Make sure to read the case study discussion rubric pdf for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.Case Application 2
The Challenge of Toys for Girls The long awaited release of Star Wars: The Force Awakens was quickly
followed by a toy market controversy. The absence of the female lead
character Rey from action figure sets and a Star Wars-themed Monopoly
game sparked a negative reaction from fans. Hasbro said the company
intentionally left Rey out to avoid revealing her important plot role before
movie goers were able to see the movie. However, a #WheresRey social
media campaign quickly highlighted the gender disparity in the toy
products and Hasbro eventually responded with the Rey figurines.
Was this an isolated incident? Unfortunately, the toy industry has
struggled with gender-related issues for many years, and the sales of toys
for girls have lagged. Even Barbie, who has been around for more than 50
years, has often faced a negative public reaction. Many have criticized
Mattel for contributing to body image issues in young girls due to Barbie’s
unrealistic body proportions. After declining sales, Mattel recently
released new dolls with varying body types. The new options include tall,
petite, and curvy-shaped dolls. However, some believe that the Barbie doll
still overemphasizes beauty and is not a positive toy for young girls.
Lego has also struggled with creating products for girls. After years of a
gender- neutral approach, Lego created products to target girls in the
1990s. However, this move had little success as some noted their girl
product line was just a pink and simplified version of what they considered
their boy line of products. In 2012, the company released a new line of
“Friends” Lego sets targeting girls. The “Friends” line did grow sales;
however, the sets were criticized due to their limited functionality and
emphasis on gender stereotypes. The sets featured a pastel colored salon
and swimming pool and suggested a life of leisure for the female
characters. Lego finally had some success with girls in 2014 after it
introduced the Research Institute line of figurines that included
119
professional women such as an astronomer and a chemist, but this was a
limited edition set offered only for a short period of time.
Toy sales have trended down over the last 10 years, and some suggest
that failure to sell to girls impacted this decline. The toy industry doesn’t
seem to understand what girls want, often emphasizing a homogeneous
image of girls who like the color pink and princesses. Parents are
concerned, many believing the toys that are most available to girls such as
those related to makeup and homemaking only work to enforce gender
stereotypes that may affect girls’ aspirations. Furthermore, while boys are
exposed to toys that emphasize exploration and invention, boys also see
the girl toys that emphasize that caring for babies and homes is girly and
undesirable for boys.
Why can’t toy companies figure out how to create toys that both parents
and girls love? Is the problem the lack of women in the executive
management ranks of the toy companies? Lack of women in leadership
roles is a problem across many large companies. According to
Catalyst.org, while 45 percent of the labor in S&P 500 companies are
women, they only make up 25 percent of executive positions and hold only
20 of the 500 CEO slots. A quick look at the management teams at the
Lego Group, Mattel, and Hasbro shows a similar pattern. While women
make up almost 30 percent of Hasbro’s top management team, women
make up just about 10 percent of Lego’s executive team and all five of
Mattel’s top leaders are men.
There is an opportunity for toy companies to grow their sales in the girl
market; however, to do so the toy industry needs to rethink their approach
to the girl category. This kind of change is at a strategic level, and
therefore top leadership matters. A more gender-balanced management
team could better understand the female customer base and drive
innovation to create toys that parents want to buy for girls. Discussion Questions
5-18. Consider the toys you played with when you were young. What
do you think of the toys that were marketed to girls?
5-19. Do you agree that gender diversity at the management level at a
toy company could help a company strategically?
5-20. Why do you think there are so few women in executive
leadership positions in toy companies?
5-21. How could toy companies improve the gender diversity of their
leadership teams?
15 pages
Stubuck Inc.edited 1 1
Starbuck Company has been known for its reputable, delicious seasonal coffee drinks. As strong competitor in the restauran ...
Stubuck Inc.edited 1 1
Starbuck Company has been known for its reputable, delicious seasonal coffee drinks. As strong competitor in the restaurant sector, Starbuck has ...
5 pages
Digital Marketing Analytics
Segmentation denotes a process of segregating to have actionable aspects or items. In this regard, segmentation plays a cr ...
Digital Marketing Analytics
Segmentation denotes a process of segregating to have actionable aspects or items. In this regard, segmentation plays a critical role in generating ...
Causation and Treatment in Research True Experiments
Introduction:In research, a causal connection between independent and dependent variables is a critical component. It is t ...
Causation and Treatment in Research True Experiments
Introduction:In research, a causal connection between independent and dependent variables is a critical component. It is therefore important to understand the meaning of causation in order to determine whether an experiment is causally valid. We generally view the concept of cause in the context of cause and effect as one action that may cause another to occur. View the Crime Analyst in Action media resource for an example of data quality and validity before answering these questions. With variables, the independent variable is considered the cause and the dependent variable is considered the effect. Therefore, a causal connection exists when a change to the independent variable is followed by a change to a dependent variable. It follows that association in research refers to that change in the independent variable being associated with the change in the dependent variable, therefore solidifying the causal relationship. There must be an association for a causal connection to exist between these variables in research.Instructions:For this discussion, select a true experiment from the Journal of Experimental Criminology.Diagram the selected experiment using the exhibits in Chapter 6 of the Fundamentals of Research In Criminology and Criminal Justice text as a model.Explain the extent to which experimental conditions were controlled and the causal mechanism was identified.Specify the independent and dependent variables in the true experiment selected.Determine whether an association exists between the independent and dependent variables in the true experiment.Express how generalizable you think the study's results are to the population from which the cases were selected.Special Instructions:Create a 1 page essay in APA format according to the instructions above. Insert each topic as a sub-header in the essay and answer accordingly. Use 2 scholarly sources for references; whereas, they will be provided for you. Utilize in-text citations.Sources given to use:1. Journal of Experimental Criminology, 03/2018, Volume 14, Issue 12. Bachman, R. D. Fundamentals of Research in Criminology and Criminal Justice. 4th Edition
7 pages
Groups Teams And Communication
Groups and teams are essential of a corporation’s life. They are the foundation for most tasks undertaken in the organiz ...
Groups Teams And Communication
Groups and teams are essential of a corporation’s life. They are the foundation for most tasks undertaken in the organization. They develop both ...
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Most Popular Content
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answeri ...
Florida International University The Challenge of Toys for Girls Case Study
Read the assigned case study located inside your Group.After you have read the case study, write a discussion post answering the questions at the end of the case study.Make sure to read the case study discussion rubric pdf for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.Case Application 2
The Challenge of Toys for Girls The long awaited release of Star Wars: The Force Awakens was quickly
followed by a toy market controversy. The absence of the female lead
character Rey from action figure sets and a Star Wars-themed Monopoly
game sparked a negative reaction from fans. Hasbro said the company
intentionally left Rey out to avoid revealing her important plot role before
movie goers were able to see the movie. However, a #WheresRey social
media campaign quickly highlighted the gender disparity in the toy
products and Hasbro eventually responded with the Rey figurines.
Was this an isolated incident? Unfortunately, the toy industry has
struggled with gender-related issues for many years, and the sales of toys
for girls have lagged. Even Barbie, who has been around for more than 50
years, has often faced a negative public reaction. Many have criticized
Mattel for contributing to body image issues in young girls due to Barbie’s
unrealistic body proportions. After declining sales, Mattel recently
released new dolls with varying body types. The new options include tall,
petite, and curvy-shaped dolls. However, some believe that the Barbie doll
still overemphasizes beauty and is not a positive toy for young girls.
Lego has also struggled with creating products for girls. After years of a
gender- neutral approach, Lego created products to target girls in the
1990s. However, this move had little success as some noted their girl
product line was just a pink and simplified version of what they considered
their boy line of products. In 2012, the company released a new line of
“Friends” Lego sets targeting girls. The “Friends” line did grow sales;
however, the sets were criticized due to their limited functionality and
emphasis on gender stereotypes. The sets featured a pastel colored salon
and swimming pool and suggested a life of leisure for the female
characters. Lego finally had some success with girls in 2014 after it
introduced the Research Institute line of figurines that included
119
professional women such as an astronomer and a chemist, but this was a
limited edition set offered only for a short period of time.
Toy sales have trended down over the last 10 years, and some suggest
that failure to sell to girls impacted this decline. The toy industry doesn’t
seem to understand what girls want, often emphasizing a homogeneous
image of girls who like the color pink and princesses. Parents are
concerned, many believing the toys that are most available to girls such as
those related to makeup and homemaking only work to enforce gender
stereotypes that may affect girls’ aspirations. Furthermore, while boys are
exposed to toys that emphasize exploration and invention, boys also see
the girl toys that emphasize that caring for babies and homes is girly and
undesirable for boys.
Why can’t toy companies figure out how to create toys that both parents
and girls love? Is the problem the lack of women in the executive
management ranks of the toy companies? Lack of women in leadership
roles is a problem across many large companies. According to
Catalyst.org, while 45 percent of the labor in S&P 500 companies are
women, they only make up 25 percent of executive positions and hold only
20 of the 500 CEO slots. A quick look at the management teams at the
Lego Group, Mattel, and Hasbro shows a similar pattern. While women
make up almost 30 percent of Hasbro’s top management team, women
make up just about 10 percent of Lego’s executive team and all five of
Mattel’s top leaders are men.
There is an opportunity for toy companies to grow their sales in the girl
market; however, to do so the toy industry needs to rethink their approach
to the girl category. This kind of change is at a strategic level, and
therefore top leadership matters. A more gender-balanced management
team could better understand the female customer base and drive
innovation to create toys that parents want to buy for girls. Discussion Questions
5-18. Consider the toys you played with when you were young. What
do you think of the toys that were marketed to girls?
5-19. Do you agree that gender diversity at the management level at a
toy company could help a company strategically?
5-20. Why do you think there are so few women in executive
leadership positions in toy companies?
5-21. How could toy companies improve the gender diversity of their
leadership teams?
15 pages
Stubuck Inc.edited 1 1
Starbuck Company has been known for its reputable, delicious seasonal coffee drinks. As strong competitor in the restauran ...
Stubuck Inc.edited 1 1
Starbuck Company has been known for its reputable, delicious seasonal coffee drinks. As strong competitor in the restaurant sector, Starbuck has ...
5 pages
Digital Marketing Analytics
Segmentation denotes a process of segregating to have actionable aspects or items. In this regard, segmentation plays a cr ...
Digital Marketing Analytics
Segmentation denotes a process of segregating to have actionable aspects or items. In this regard, segmentation plays a critical role in generating ...
Causation and Treatment in Research True Experiments
Introduction:In research, a causal connection between independent and dependent variables is a critical component. It is t ...
Causation and Treatment in Research True Experiments
Introduction:In research, a causal connection between independent and dependent variables is a critical component. It is therefore important to understand the meaning of causation in order to determine whether an experiment is causally valid. We generally view the concept of cause in the context of cause and effect as one action that may cause another to occur. View the Crime Analyst in Action media resource for an example of data quality and validity before answering these questions. With variables, the independent variable is considered the cause and the dependent variable is considered the effect. Therefore, a causal connection exists when a change to the independent variable is followed by a change to a dependent variable. It follows that association in research refers to that change in the independent variable being associated with the change in the dependent variable, therefore solidifying the causal relationship. There must be an association for a causal connection to exist between these variables in research.Instructions:For this discussion, select a true experiment from the Journal of Experimental Criminology.Diagram the selected experiment using the exhibits in Chapter 6 of the Fundamentals of Research In Criminology and Criminal Justice text as a model.Explain the extent to which experimental conditions were controlled and the causal mechanism was identified.Specify the independent and dependent variables in the true experiment selected.Determine whether an association exists between the independent and dependent variables in the true experiment.Express how generalizable you think the study's results are to the population from which the cases were selected.Special Instructions:Create a 1 page essay in APA format according to the instructions above. Insert each topic as a sub-header in the essay and answer accordingly. Use 2 scholarly sources for references; whereas, they will be provided for you. Utilize in-text citations.Sources given to use:1. Journal of Experimental Criminology, 03/2018, Volume 14, Issue 12. Bachman, R. D. Fundamentals of Research in Criminology and Criminal Justice. 4th Edition
7 pages
Groups Teams And Communication
Groups and teams are essential of a corporation’s life. They are the foundation for most tasks undertaken in the organiz ...
Groups Teams And Communication
Groups and teams are essential of a corporation’s life. They are the foundation for most tasks undertaken in the organization. They develop both ...
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