Pricing Strategies

User Generated

vsryhkr

Economics

Description

American Airlines announced a new pricing strategy that they believed would address concerns and benefit the company. Conduct further research on American Airlines' value pricing. Analyze American Airline's structure and decision to implement value pricing and discuss the following (750-1,000 words):

  1. Discuss the decision behind American Airlines developing and implementing value pricing to gain more market shares.
  2. Evaluate the impact competitors and additional economic factors had on the results of the value pricing strategy. What factors contributed to the advantages and disadvantages of this new pricing strategy.
  3. Provide alternative recommendations to the value pricing strategy that would result in a different outcome when implementing the strategy.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Explanation & Answer

Attached.

1

Running head: PRICING STRATEGIES

American Airlines Pricing Strategies
Institutional Affiliation:
Date:

PRICING STRATEGIES

2

In today’s competitive business environment, it has become paramount for companies to
come up with the best marketing strategies to remain relevant in the ever-changing environment.
Pricing strategies serve a pivotal role in the marketing of both goods and services. Finding the
best pricing mix can be very valuable to any firm in the contemporary society; where
competition is very tough and every company is looking to outsmart other competitors in the
same industry. This paper will explore the reasons behind American airlines use of value pricing
strategy, factors that contributed to the merits and demerits of the pricing strategy as well as an
alternative strategy that would bring different results.
American Airlines is a company that operates in around 250 cities around the world with
more than 3600 flights daily. During the year 1992, American airlines were more concerned with
the then low volume of people who were traveling using their flights. There was a decrease in the
volume due to the high prices and the 16 diffe...


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Excellent resource! Really helped me get the gist of things.

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