• Integrated Marketing Communications
• The Role of IMC in the Marketing Process
• Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing
Communication Organizations
• Perspectives on Consumer Behavior
• The Communication Process
• Source, Message, and Channel Factors
• Establishing Objectives and Budgeting for the Promotional Program
• Creative Strategy: Planning and Development
• Creative Strategy: Implementation and Evaluation
• Media Planning and Strategy
•
19
AVERTISSEMENT
NO SMOKING
AN
QUI
禁止吸困
alates them to their own life, more the decion This Ad gives people an impresso,
good Ad.
Vous fumez? Ça se voit.
La cigarette cause une forte
dépendance et nuit à la santé.
Vous avez la volonté. Nous pouvons vous aider.
This Ad was published by Canadian governmas
41866 JARRETE (1 866 527-7383)
to encoruge people to quit smoking,
vivezsansfumee.gc.ca/abandon
The pictures were horrified and drows people's
If an actuentice sunt cond gets people's attention of the herrial Movie
attention immediatly, it looks like the poster
of themselves, I believe it is a
En for people who smokes, once take look
At it, at least gives them of a second thought
SMOKE = Death !!!
of wheater they should quit smoking.
In my contropy, China, snooking used to be
one of many peine Culture". Almost everyone
For non-smoking people, they still could
in Chine smore, it is an ovornient that makes
Feminding theme some suce by these pratie's Mine thing wroke s pommal, and it
and
- people who helps others to part of their namal-lip.
In recent years, the gon't
put smoking.
Started to ensurge pople
to abban the aggrunts to be!
able to beup everyone health,
and it is getting better,
nor
AVERTISSEMENT
for the
Don't Start now, and
then Wortes
en gent in the
Must
breathing
is torture."
Futures
Cancer
du poumon -
dernier regard.
Barb Tarbok est décédée
a 42 ans d'un cancer du
poumon causé par
la cigarette
LET ME TELL YOU A STORY.
PA SEE YOU PAARRY
First it's his girlfriend
at home alone..
pa te ashed people to
tabe potuves for him
around the world WILL!
מלחה
YOU
ARE
YOU
You
Flash Back to HER
sitting at home
He is searching
where he can take the
NEXT Picture.
ROSE & MARY
והעת
HE found it
MARY
He walks infront of a
restroom, cover the letter
"N"with his hand, leave
SENTED!
'Will you marry me?
the "ME"
NOKIA
WILI
זכויות
And
HERE
WE
The phone rings ....
Gor
Analysis: In this ad, the company put a story into the add to make connection
with the advans, a sweat story masle people feel the romance
As we discute
in the class, A good and needs to be connected to people and dread their product
YOU
אפשרויות
חזרה
MARY
into the story and delived the product to the customer. This Ad was pretty old,
their
- product was the first generation of camera phone by Nokica , for that time,
When camera phone were not popularize as now, the ad macle the brand & the
product stands out infront of everyone.
ME
אפשרויות
BE
NO
מורה
NOKIA
A The way they let people to see the brand's Logo were genious. The main
character was wanting for the answer/ reply from his girlfriend anxiously, he apprecated to
be nervous, and the background were impled rejection by "No", and then he
got the reply by answered the phone, the bus moved, and showed
NO
NOKIA 'S
Logo with the exciting reaction
by character's face , We all
known by that time, she
The only disadvantage Said a kesi
of this Ad was
the time were
NCKIA
a little bit too
long, but overall,
4 was one
best advertising
4
Believe
in
::
ME
Co Por
LOVE
the
ommerical I have
seen.
MANNER
Datum.de
Japon Airte masla a
Commernal video called
"The Art of J
It has
three ditlement Seeneste
Concbinaty Sushi", "Cott's man
and "ikebana" into the
Arplane
And the one
with Shishi. I believe
Connection wat between the world and
| Japan.
when it cons to Japaness
culture everyone has stifferent
perspective of their own
But the west site et les
In the commercial, the sushi Chef use his skill
precisely out the fish and made the sushi exactly at 27g.
the vital effect was impressive, and it
Arought prominente the importance
of PRECISIONESS
PRECISION
Every pieces are exactly weights
the same
t perfectly made the
ON
T
.
.)
"Japan Airline won the
most punctual Airline Company
5 times. Precision is their culture
And this vicles I Commercial gives people the
impression of how toy con heut their Culture
into Bussiness.
CONNECTION
С C
ET
B В
ULT2E
upongezwan
Precision is in our culture.
PATEK
PHILIPPE
You never
stronge
"Begin your
TOK
“You Never Actually Own a Petak Philippe.
When it comes to watches we
are preety Picky,
because after the entire wristwatch is the only jewelry a man
should really wear. This brand I have known for very long
time, eventhough I do not have the money to afford it, but when I saw
their Advertisment Compagine it caught my attention, the brand slogan were
which made me stal remember every time I see their logo.
own tradition."
# When we talked
about "Brand store in class,
this was the first brand
that pops in my mind.
"It is not about tunery
life style, it is about what
do you want to pass
the future. The slogan quies
of themselves, Pajak Philippe connect these two subject into one
watch. And this is what they try try to sell to people.
You merely look after it for the next generation.”
By connecting us to individuals image, these ads makes the concept
You never
people to as a reminder
fur avessible to evenfone. Just look at there beste til humoan Stonie
When I look at these ads, I see the rich tapestry of
America, the diversity of faces that is our strength. Everyone can
see themes in these images, and that's what makes them
magic. And this is why I think it's powerfull.
You never
At least. Venison's Ad
The Reson I chosed
Gives people a clear first
Verizon Adves because
impression, why shouldn't
it stands out while !
was walking, Phone
in the supermarket, it is"
a lots of chose Chose a phone company was not very easy
strony veri on
pich the best
It draws my attention immediately
The contents were simple
straightforward and eye-catching in just a second.
Venison
uses the
Verizon Wireless
AT&T
This
Ad is not even
an "odvertisemet
Comparison
in it's Ad,
given
stright point
a
But it shows it
full advantage
Just by providing
few words, and
о a
by using
Data.
Convincing!
5X More 3G Coverage
of the supermarket
Can you Hear me Now?
Yes.
when I walked out
Black
background and
No Matter Where You Go
There's only one
best
network
in America.
white letters were most
HAHAH
Bg Look!
-r
olidoM..
it's
88/ST
T.... Mobile
overall network
in the US for the
7th time in a row
#1
YOUR CALL GO THROUGH
data are more
Verizon, “ Because we are #1, and you won't find anywhere else that provides better
service than us." When we, as customers, got tired of all kinds of commercials,
nent made by every company we can named, sometimes the dat
helieve whether they can or cannot do as they said in the
call, text, data,
speed, and
reliability
#1
#1
significant match, and the words gives people
mi
and unbeaten
in 48 out of
50 states
several reasons why should they choose
Purchase answer to see full
attachment