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Running head: ANALYSIS OF THE MCDONALD’S MARKET APPROACH
UNDERSTANDING THE MARKET DYNAMICS FOR MCDONALDS
NAME
INSTITUTION AFFILIATION
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MCDONALDS MARKET DYNAMICS
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McDonalds Market Dynamics
When one looks at the McDonald’s menu at the moment, it seems to be an epitome of what
makes the Americans so mad, yet what makes the market so interesting. There have been studies
that have shown that Americans are facing a problem with obesity, to the extent that it has
become one of the national calamities. When one looks at the issues that have been attributed to
this problem, the fast-foods industry, which McDonalds Corporation is among the market leaders
is one of the major problems. Which raises the question, what needs to be done to keep the
company profitable and still serving the societal goals that are required?
One of the additions that need to b...