Measurement of attitudes, Psychology homework help

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Humanities

Description

Explain the descrepancy between verbally expressed attitudes and overt behaviour

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Explanation & Answer

Attached.

Running Header: Communication Strategy

COMMUNICATION STRATEGY
NAME OF STUDENT
COURSE
DATE

1

Communication Strategy

HEALTH SPA LAUNCHING A NEW WEIGHT LOSS TREATMENT
INTRODUCTION
Current situation
Health Spa is today launching a new weight loss treatment program using some ideas. These
ideas will consist of how to market the launch and gain business behind the marketing skills. We want
customers to see Transparency when they view the Health Spa. Transparency means becoming open to
everyone. Transparency can be viewed in another perspective as Social Media and Commercial's =
Viewed and Perceived. The meaning of this is that marketing tools such as social media sites and
commercial's determine how future customers view and perceive the company
.

Overall program

The topics of discussion today include:
▪ What types of communication could be used for different generations.
▪ Use of an integrated campaign to reach the target audience
▪ How Successful Businesses Leverage Transparency


Successful companies that have great transparency
What type of communication could be used for different generations?
There is different number of communication types or methods that could be used for
different generations. These methods or techniques can actually be used so as to mold the
opinions of the public. The social media of Face book, Twitter, blogs, magazines, newspapers,
2

Communication Strategy
radio and television have been considered a part of this communication types to reach out to a
large part of the population.
s If for example we are talking about the older age generation, one would consider
communication types like newspapers, magazines, newspapers, radio, and television. One
would consider reaching out to Millennia’s population through e-mail, Face book, twitter, or
blogs. These are medium of communication used when dealing with Millennial and their
electronic communication preferences.
Many media outlets have been used in launching new business; this is evident on
LinkedIn, blogging, YouTube, Twitter, You Tube and Face book. Public awareness through these
social networks have proved to be very effective in selling the idea and mission statements of
business organizations. These social media outlets could also be used by organizations to
access a large population size to grow its business interest.
For Social media to help new businesses increase awareness of their brand then it must
be used in a correct manner. All of these must come through strategic planning that is very
specific with very good chance of success. Business can also get feedback by engaging the
consumer through social media. Consumers play a big role in the success of any business
enterprise. Communication with the customers is the key so as to create a brand exposure.
Using the social media has to be consistent. The business owner must make their daily updates
so as to keep the consumer

Use of an Integrated Campaign to Reach the Target audience
The target audience here is the primary audience that includes adults. The procedure is:
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Communication Strategy


Determine goal



Identify audience



Develop messages



Select communication channels



Choose activities and materials



Implement the plan



Evaluate and make mid course corrections
The first approach is determining the goal of the Health Spa then launching and advertising
for a new weight loss treatment, and after identifying the target audience, the organization has
to develop messages that deliver the necessary information concerning the new treatment and
which compel the targeted audience to consider and try the new product/treatment.
The following factors should be considered in order to develop effective and persuasive
messages: clarity, consistency, main points, tone and appeal. In order to make sure that the
messages reach all the target audience then the organization must use different forms and
types of communication channels as stated earlier
Examples of some activities that the Spa can do for the launching of its new treatment are:
conference...


Anonymous
Just what I was looking for! Super helpful.

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