Strategic Management: Concepts and Cases, management homework help

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Need assistance with assignment. All specifics are in attachment. I have included one of the references that need to be used. Please check for grammar and plagiarism below 5%


Reference:

Dyer, Jeffrey H., Godfrey, Paul, Bryce, David (2016). Strategic Management: Concepts and Cases (1st ed.). Hoboken, NJ: John Wiley & Sons.



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1 [OA] Strategic Management: Environmental Scan Paper, Week 3100 1 Internal & External Environment(15%) Does Not Meet Expectations Did not evaluate the internal and external environments of the selected company using an environmental scan. Approaches Expectations Meets Expectations Exceeds Expectations Examined, but did not evaluate, internal and external environments of the selected company using an environmental scan. Evaluated the internal and external environments of the selected company using an environmental scan. Evaluation went beyond the assignment requirements. Evaluated the internal and external environments of the selected company using an environmental scan. 2 Competitive Advantage(15%) Does Not Meet Expectations Approaches Expectations Explained, but did not Did not analyze the analyze, the competitive competitive advantage advantage of the selected of the selected company. company. Meets Expectations Exceeds Expectations Analyzed the competitive advantage of the selected company. Evaluated the competitive advantage of the selected company. 3 Business Strategy(15%) Does Not Meet Expectations Did not evaluate the strategies the selected company uses to create value and gain competitive advantage. Approaches Expectations Meets Expectations Analyzed, but did not Evaluated the evaluate, the strategies strategies the the selected company uses selected company to create value and gain uses to create value competitive advantage and gain competitive competitive advantage. advantage. Exceeds Expectations Evaluated the strategies the selected company uses to create value and gain competitive advantage. Evaluation went beyond the assignment requirements. 4 Strategic Effectiveness(15%) Exceeds Expectations Evaluated the measurement guidelines the selected Identified, but did not Examined the company uses to verify Did not examine the examine, the measurement measurement guidelines measurement guidelines guidelines the selected its strategic the selected company the selected company uses company uses to verify effectiveness. uses to verify its to verify its strategic its strategic strategic effectiveness. effectiveness. effectiveness. Does Not Meet Expectations Approaches Expectations Meets Expectations 5 Measurement Guidelines(10%) Does Not Meet Expectations Approaches Expectations Meets Expectations Explained, but did not Did not evaluate the evaluate, the effectiveness of the effectiveness of the measurement measurement guidelines guidelines the selected the selected company company uses. uses. Evaluated the effectiveness of the measurement guidelines the selected company uses. Exceeds Expectations Evaluated the effectiveness of the measurement guidelines the selected company uses. Evaluation went beyond the assignment requirements. 6 The paper is organized in a logical and coherent manner. Transitions are used to improved flow.(10%) Does Not Meet Expectations Paper is organized in a logical or coherent manner but not both. Approaches Expectations Meets Expectations Exceeds Expectations Paper is generally organized in a logical and coherent manner; transitions, however, are awkward. Paper is fully organized in a logical and coherent manner; transitions are smooth and flow seamlessly from one point to the next. Paper is generally organized in a logical and coherent manner; transitions for the most part are smooth. 7 Valid research is used to appropriately support the content. References to sources are used when required.(10%) Does Not Meet Expectations Approaches Expectations Valid research is generally Valid research is not used used to support content; to support content; references to sources are references to sources are minimally used when not used when required. required. Meets Expectations Exceeds Expectations Valid research is properly used to support content; cited at least two references. Valid research is properly used to support content; cited more than two references. 8 The author uses correct grammar and spelling. Format and citations are consistent with APA rules.(10%) Does Not Meet Expectations Multiple errors in grammar and spelling; some format and citations are not consistent with APA rules. Approaches Expectations Meets Expectations Several errors in grammar and spelling; some format and citations consistent with APA rules. Few errors in grammar and spelling; most format and citations consistent with APA rules. Exceeds Expectations No errors in grammar and spelling; all format and citations consistent with APA rules. Signature Assignment: Environmental Scanning Purpose of Assignment A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 individual assignments (Part 1, Part 2 and Part 3) are integrated to generate a strategic management plan. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics. This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies. A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to generate a Strategic Management Plan. This is Part 1 of the three part Strategic Management Plan. Assignment Steps Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following: • • • • • Evaluate the internal and external environments of your selected company using an environmental scan. Analyze the competitive advantage of your selected company. Evaluate the strategies your selected company uses to create value and gain competitive advantage. Examine the measurement guidelines your selected company uses to verify its strategic effectiveness. Evaluate the effectiveness of the measurement guidelines your selected company uses. Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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Running head: ENVIRONMENTAL SCANNING - APPLE INC.

Environmental Scanning - Apple Inc.

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Institution

Date

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ENVIRONMENTAL SCANNING - APPLE INC.

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Apple Inc. is an American multinational corporation which deals with designing,
manufacturing and selling music players, mobile communication and media services, personal
computers and software, as well as computer peripheral devices. The company has its
headquarters in Cupertino in the United States. This analysis aims at evaluating the business
environment of Apple Inc. together with its competitive advantage. In addition, the analysis will
examine the strategies used by Apple Inc. in creating value and gain competitive advantage and
the guidelines used in verifying the strategic effectiveness.

The internal environment scan of the Apple Inc. indicates that the company has essential
strengths as well as opportunities which can be employed to increase its market share. However,
Apple Company faces major weaknesses and threats which have to be handled so as to enhance
the competitive position of the company. By considering the strengths, Apple Inc. has enjoyed
good sales growth as well as cash flows from the international market. This factor has enabled
the company to acquire enough resources to be used in conducting the market research. This has
made the company to be more innovative than its main competitors in the industry (Dyer et al.,
2016).
Apple Inc. enjoys the strength of a strong brand which is highly valued by the consumers
internationally. The introduction of iPads, iPhones and iMac tunes are some of the innovative
brands of the Apple Inc. which has greatly assisted the company to gain a competitive advantage
in the electronics sector (Khan et al., 2015). In addition, Apple Inc. manufactures high-quality
products which are user-friendly. Apple Inc. depends much on the iPod and iPhone products,

ENVIRONMENTAL SCANNING - APPLE INC.

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unlike the main competitor business firms which are diversified within the market. This is clear
because the company gets approximately 70% of its revenue from the sale of iPhones.
The opportunities which Apple Inc. enjoy can be applied especially in the growing
markets which are mainly occupied by the competitor firms like Samsung Company. However,
Apple Company should handle the massive threats from the competitors like Techno, Huawei,
and Samsung which have established bases in different nations. Apple Inc. can achieve this by
offering their products at prices which match with the purchasing power of the consumers within
the market. In addition, the company faces a great threat from the international suppliers thus
affecting the supply chain networks (Khan et al., 2015). This can also affect the capability of
Apple Inc. to continue with production thus leading to a low-profit turnover.

Apple Inc. enjoys a great competitive advantage which enables the company to achieve a
high market share. The competitive advantage of Apple Company lies in its capability of being
innovative and coming up with good and quality products which attract many customers.
Introduction of the iPhone series is an example of the important sources of the competitive
advantage for Apple Inc. Even though Samsung come up with a similar model by introducing the
smartphones, iPhones are usually considered to be luxurious and classy brands thus enabling
Apple Company to charge high prices hence high profits. Additionally, Apple Inc. gains its
competitive advantage from the company’s protected ecosystem because its devices usually run
on iOS. The differentiation ability of Apple’s product from the electronic companies with
devices running on Android system is likely to keep the Apple Company ahead of the
competitors in the near future (Noe et al., 2003). While the prices of the Android smartphones

ENVIRONMENTAL SCANNING - APPLE INC.

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decrease each year, the iOS brands from Apple keep enjoying high premiums. This is because in
the Android system there is stiff competition since any business firm can develop the Android
phones. The Apple’s iOS systems cannot be replicated thus making the company enjoy a great
dominant in the market more than the competitors.

Apple Inc. uses a premium pricing strategy and product differentiation in creating value
and gain competitive advantage. The premium pricing strategy can be seen from how Apple Inc.
charges premium prices for their quality products. The high quality, user-friendly as well the
unique features of Apple’s products attracts customers who can afford to pay the quality on these
products. This strategy of pricing has enabled Apple Inc. to enjoy the competitive advantage
more specifically in the high-income nations where the consumers can afford to pay the high
prices for the products (Porter, 2008). This strategy is not common in the less wealthy...


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