Description
Consider your own demographic and psychographic profile. Everyone has goals, objectives, and motivations that persuade them to buy certain products and services. Examine the effects of social class, family structure, cultural background, group identification, and other social factors on your own consumer behaviors.
Use the Zip Code Finder to explore how your profile matches up with your social class. Click on the Zip Code Finder, and enter your zip code. Examine the population segments, and analyze your fit. Find the segment that fits your profile and social class.
Focus your discussion on the following:
- Although one's tastes, wants, and needs can change over time, what social factors do you believe most influence those changes over time?
- How does your demographic and psychographic profile differ from that of your parents or your siblings?
- Does your profile match up with a friend or colleague?
- Do you ever try to “keep up with the Joneses” (meaning that you try to buy things that make you fit in with your colleagues, friends and family)?
Explanation & Answer
Attached.
Running Head: INDIVIDUAL MOTIVATION
Individual motivation
Institution Affiliation
Date:
1
INDIVIDUAL MOTIVATION
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Social factors influence the motivation of a consumer to purchase certain products in the
market. Factors such as the social class of an individual, cultural habits and the social context
influence the motivation of people (Thornton, 2013). The tastes and preferences, and needs of
individuals change with time. The change in tastes ...
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