Description
Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.
- Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)?
- What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
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Explanation & Answer
Attached.
Running head: TRENDS
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Trends in Companies
Student Name
Institutional Affiliation
TRENDS
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Discussion Board
Microsoft Windows operating system is my favorite operating system. Microsoft
cooperation has released several versions of the operating system since it was founded. The
reason why Microsoft windows operating will always be the number one choice when it comes
to operating is because of its easiness of use of its operating systems. However, the Microsoft
windows operating system faces stiff competition from the MacOS and Linux operating system.
According to Google trend, the Microsoft windows operating system enjoys the largest
downloads and installation worldwide. However, the Operating system saw the number of users
using Microsoft decline significantly in 2012 after windows 8 was launched since it had many
errors (Investopedia, n.d). The company, however, enjoyed a significant increase in users again
in May 2015 when windows 10 was launched ((Investopedia, n.d). Windows 10 is easy to use
and has enhanced security features compared to previous windows versions. The windows 10
also comes with inbuilt drivers which is an advantage for many users since they don't have to
look for drivers after installing the operating system.
One of the top competitors for Microsoft windows operating system is the MacOS from
Apple. MacOS witnessed an increase in the number of downloads when Microsoft windows 8
was launched in 2012 this was due to the failure by windows 8 to address security issues in
windows 7(Inves...