This case study will reinforce concepts related to market segments, targeting, and positioning. In addition to these strategic components, the case will bring pricing strategy into the strategic planning process. Clean Edge Razor is a 'wet shave' company that sells nondisposable razors (i.e., consumers buy replacement razors); very much like Gillette Fusion blades. For this case, use the following questions to analyze this case (not the case study method):1. Discuss the dynamics of the nondisposable razor category. Is it stable, growing, or declining? Include numbers from the case. What is Paramount's (company that sells Clean Edge) position in the industry (i.e., market share leader, etc.)2. Identify, describe, and discuss the 3 price/quality price tiers (value, mainstream, premium). Notice the different names. What's happening in each of those price tier segments (i.e., growing, stable, declining)? In addition to the price/quality price segments, please discuss the 'benefits sought' segments (e.g., aesthetic shavers) in your discussion - these segments need consideration for assessing growth trends and whether to target the mainstream or premium segment (question 3). 3. The central issue, in this case, is how to position Clean Edge (the newest razor technology); mainstream vs. premium segment. Discuss the pros/cons of targeting the mainstream segment; do the same for the premium segment. Discuss the potential profits for both segments (premium vs. mainstream) - this will require using pricing, estimated sales volume (units), and costs (variable and fixed). 4. Make a recommendation based on your analysis in question 3. Be sure to include potential short-term consequences and long-term consequences of your decision. Note: Marketing managers usually put more emphasize on short-term results (immediate gains) or long-term results (short-term sacrifice with long-term growth). Please include these considerations in this case.3 to 5 pages.

Competency Synthesize appropriate and effective use of technology for managing accounting and fi nancial information flows and presentation. Scenario Information BeGood Baking Supply is a small bakery supply company formed as a closely held corporation. The company supplies raw baking materials, paper goods, and equipment to restaurants and bakeries in 3 states in the upper mid-west. Most of its business however, is located in a large metropolitan area. BeGood wants to increase its presence in the region and serve 5 states. In fact, the owners of BeGood would like 75% of their business to come from throughout the region rather than the current metropolitan area. In order to do this the owners understand they must diversify offerings and lines of business. Currently, BeGood has a phone center where customer orders are taken; these orders are then sent to shipping where the order is filled in its large warehouse and shipped within 4 days. Be Good outsources its shipping to a local trucking company. Once the order ships, all paperwork goes to the accounting department where it is entered into the accounting system. BeGood still uses the same accounting system it has used since the inception of the company. All aging of receivables and other analysis is done using Excel spreadsheets. Purchasing and tracking of inventory are done solely by the warehouse manager. Invoices for inventory purchasing are sent to the accounting department when goods are received. The owners at Be Good are wondering how they can utilize an online presence and further automate its systems in order to facilitate its growth and diversify its business. The owners may also like to expand into the retail business. You have been hired as a full-time staff accountant at BeGood Baking Supply and have been given the task of evaluating and recommending a viable accounting information system for the accounting and financial data of BeGood in order to facilitate expansion and diversification. As you begin your research, you realize that many departments are involved in the information system, and communication is key. Instructions You are now ready to address the specifics of the new AIS at BeGood. As part of your research, document the following, which would become part of your final presentation to management, if you were carrying the project through to the end. Your documentation can be in the form of tables, SmartArt, PowerPoint, Word, or Excel. Use what best works for the documentation you are creating: Identify the tables that you would need to create a working database for the company's receivables, payables, and inventory. Create relationships for your various tables and databases. For instance, how does the A/P database interface with the Inventory Database? Document your work providing a databases diagram (schema). Documenting an organization's AIS would become part of a larger scale user manual for the accounting and information technology teams to use for reference and to assist the audit team with understanding how the organization's systems work together. Write the appropriate policies and procedures that arise from the tasks above that would be included in this type of user manual. Your information should also address the security of the systems involved.

EX16_AC_CH03_GRADER_CAP_HW - Northwind Traders Project Description: Northwind Traders, an international gourmet food distributor, hired a new CEO. She asked for your assistance in providing summaries of data that took place before she started with the company. To help her with her strategic planning, you will create queries to perform data analysis. Based on your meeting, you plan on creating four queries. One query will find orders with minor delays. Another query will summarize the cost impact of customer discounts. A third query will be used to help evaluate financing. The final query will calculate the total sales by country. Instructions: For the purpose of grading the project you are required to perform the following tasks: Step Instructions Points Possible 1 Start Access. Open the downloaded Access file named exploring_a03_Grader_h1. 0 2 Create a query using Query Design. From the Customers table, include the fields CompanyName, ContactName, ContactTitle, and Phone (in that order). From the Orders table, include the fields OrderID, OrderDate, and ShippedDate (in that order). Run the query and then examine the records. Save the query as Shipping Efficiency. 5 3 Add a calculated field named DaysToShip to calculate the number of days taken to fill each order. (Hint: the expression will include the OrderDate and ShippedDate fields; the results will not contain negative numbers.) Run the query and then examine the results. Save the query. 10 4 Add criteria to limit the query results to include any order that took more than 30 days to ship. 5 5 Add the Quantity field from the Order Details table and the ProductName field from the Products table to the query (in that order). Sort the query by ascending CompanyName. 5 6 Add the caption Days to Ship to the DaysToShip field. Switch to Datasheet view to view the final results. Save and close the query. 5 7 Create a query using Query Design and add the Orders, Order Details, Products, and Customers tables. Add the fields OrderID and OrderDate (in that order) from the Orders table. Set both fields' Total rows to Group By. 5 8 Add a calculated field in the third column. Name the field ExtendedAmount. This field should multiply the quantity ordered (from the Order details table) by the unit price for that item (from the Products table). Format the calculated field as Currency and change the caption to Total Dollars. Change the Total row for the ExtendedAmount field to Sum. 10 9 Add a calculated field in the fourth column. Name the field DiscountAmount. The field should multiply the number of items ordered, the price per item, and the discount field. This will calculate the total discount for each order. Format the calculated field as Currency, and add a caption of Discount Amt. Change the Total row to Sum. Run the query. Save the query as Order Summary. Return to Design view. 10 10 Add criteria to the OrderDate field so only orders made between 1/1/2016 and 12/31/2016 are displayed. Change the Total row to Where. This expression will display only orders that were created in 2016. Run the query and view the results. Save and close the query. 10 11 Create a copy of the Order Summary query named Order Financing. Switch to Design view of the new query and remove the DiscountAmount field. 5 12 Add a new field using the Expression Builder named SamplePayment. Insert the Pmt function with the following parameters: • Use .05/12 for the rate argument (5% interest, paid monthly) • Use the number 12 for the num_periods argument (12 months) • Use the calculated field ExtendedAmount for the present_value • Use 0 for both future_value and type 10 13 Change the Total row to Expression for the SamplePayment field. Change the Format for the SamplePayment field to Currency. Run the query and verify the second order has a sample payment of $125.84. Note: it will display as a negative number. Save and close the query. 10 14 Create a copy of the Order Summary query named Order Summary by Country. Replace the OrderID field with the Country field in Design view of the new query. 5 15 Run the query and then examine the summary records; there should be 5 countries listed. Switch to Design view and change the sort order so that the country with the highest ExtendedAmount is first and the country with the lowest ExtendedAmount is last. Run the query and verify the results. Save and close the query. 5 16 Close all database objects. Close the database and then exit Access. Submit the database as directed. 0 Total Points 100