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capstone-project-coca-cola
by Robert F
Submission date: 06-Sep-2017 05:12PM (UT C-0400)
Submission ID: 843696783
File name: COCA_COLA_COMPANY.docx (37.28K)
Word count: 1707
Character count: 10107
capstone-project-coca-cola
ORIGINALITY REPORT
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Running Head: COCA COLA COMPANY
COCA COLA COMPANY
Name of Student
Course Title
Professor Name
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COCA COLA COMPANY
Contents
Executive Summary.......................................................................................................................... 3
Behavioral Analysis of the Company................................................................................................ 3
Brand Equity..................................................................................................................................... 5
Marketing Mix .................................................................................................................................. 6
Conclusion ........................................................................................................................................ 7
References ....................................................................................................................................... 9
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COCA COLA COMPANY
Executive Summary
The Coca Cola company is perceived to be the most famous trademark on the globe, and
it is equally so. The company claims more than 400 brands that appeal to a wide range of
individuals throughout the world. They are in a position to fulfill needs of every one of their
buyers making their experience with their beverages a better one. The entity’s drinks entice a lot
of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as
its items are sold in over two hundred countries in the ...