Capstone Project: Coca-Cola

User Generated

Fgrcunavrxvz1206

Business Finance

Description

See attached rubric

Unformatted Attachment Preview

MBA 705 Milestone One Guidelines and Rubric Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been developing throughout your MBA coursework. In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept. Critical Elements:  Rationale: Lay out the rationale for the idea or concept.  Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.  Market: Analyze the market for the product or service.  Competition: Analyze the key features that set the product or service apart from the competition.  Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.  Innovation: Discuss how or why the product or service is innovative. Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Main Elements Critical Thinking Rationale Problem or Opportunity Market Proficient (100%) Includes most of the main elements Provides logical conclusions and defends with examples Provides rationale and thoroughly defends it Identifies the problem or opportunity and includes a detailed description of how the idea or concept addresses the problem or opportunity Analyzes the market for the product or service and quantifies market size Not Proficient (0%) Does not include any of the main elements Does not provide logical conclusions Value 15 15 Does not provide rationale Does not discuss the problem or opportunity 10 10 Does not analyze market for product or service 10 Competition Company Innovation Articulation of Response Analyzes key features, outlines how these meet unmet customer needs, and explains how the key features set the product or service apart from the competition Explains how the concept fits with the mission, vision, and priorities of the company implementing the product or service, and connects this information with long term organizational strategy Discusses how or why the product is innovative and situates the product or service within the implementing company’s larger product or service portfolio Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Does not provide key features 10 Does not explain how concept fits with the mission, vision, and priorities of the company implementing the product or service 10 Does not discuss how the concept or idea is innovative 10 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100%
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R MESSAGE TO STUDYPOOL PLAG CHECK .. REPORT ATTACHED GRAMMAR CHECKED - USING GRAMMARLY CITATION AND REFERENCES ACCORDING TO INSTRUCTION I have finished with the question, just finializing the last touches and will ren plag checker to ensure orginality

capstone-project-coca-cola
by Robert F

Submission date: 06-Sep-2017 05:12PM (UT C-0400)
Submission ID: 843696783
File name: COCA_COLA_COMPANY.docx (37.28K)
Word count: 1707
Character count: 10107

capstone-project-coca-cola
ORIGINALITY REPORT

7

%

SIMILARIT Y INDEX

2%

0%

7%

INT ERNET SOURCES

PUBLICAT IONS

ST UDENT PAPERS

PRIMARY SOURCES

1
2
3

4%

Submitted to North South University
St udent Paper

Submitted to London School of Marketing
St udent Paper

Submitted to Colorado Technical University
Online

2%
1%

St udent Paper

4

1%

www.coursehero.com
Int ernet Source

Exclude quotes

On

Exclude bibliography

On

Exclude matches

Of f


1

Running Head: COCA COLA COMPANY

COCA COLA COMPANY
Name of Student
Course Title
Professor Name
Date

2

COCA COLA COMPANY
Contents

Executive Summary.......................................................................................................................... 3
Behavioral Analysis of the Company................................................................................................ 3
Brand Equity..................................................................................................................................... 5
Marketing Mix .................................................................................................................................. 6
Conclusion ........................................................................................................................................ 7
References ....................................................................................................................................... 9

…………..

3

COCA COLA COMPANY
Executive Summary

The Coca Cola company is perceived to be the most famous trademark on the globe, and
it is equally so. The company claims more than 400 brands that appeal to a wide range of
individuals throughout the world. They are in a position to fulfill needs of every one of their
buyers making their experience with their beverages a better one. The entity’s drinks entice a lot
of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as
its items are sold in over two hundred countries in the ...


Anonymous
Just what I needed. Studypool is a lifesaver!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags