Week 4 Assignment 1: Marketing and the Health Care System

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Health Medical

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Assignment 1: Marketing and the Health Care System

Due Week 4 and worth 300 points

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  1. Determine the direct impact of marketing for the health care provider you selected.
  2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  3. Outline a marketing strategy for the health care provider you selected.
  4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Describe the health care system and the role of marketing.
  • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
  • Use technology and information resources to research issues in health services marketing.
  • Write clearly and concisely about health services marketing using proper writing mechanics.

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Explanation & Answer

Attached.

Running head: ASSISTED LIVING

Assisted Living

Institutional Affiliation

Name

Date

2

ASSISTED LIVING
Assisted Living (AL or ALF)

The Assisted Living Federation of America (ALFA) describes the practice of Assisted
Living as an option for care to senior citizens that will be able to provide care to them upon the
choice of the patient or the family of the patient, housing and other services that will as the
words state, assist the elderly patient in their living. The housings are usually in form of
apartments, or general housing that will depend on the needs of the patient. The placed will
provide the patient with the ability to interact with other folks in the facility that are of the same
age group and probably going through similar problems (Different Types of Elder Care
Facilities, 2017).

The services will include the taking care of any needs that they will have, no matter how
private. Since most of them at that age will be suffering from an illness, the facilities have in
house physicians who will be able to provide the patients with the health care services that they
will require. The physicians are there to particularly take care of the patients that are in the
facility but they will also attend to any other patient that will need their services and is not living
in the facility. They are mostly specialized to deal with the elderly although being general
practitioners. The services of treatment of the in house patients can also be given by doctors and
physicians who will visit the facilities and offer any needed specialized care.

Assisted living was therefore created for the folk that are elderly and cannot live their
lives on their own, this means that they will need help with the normal daily activities and since
most of them will not have the family that will be ready to take care of them ...


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