MBA 665 Final Project Milestone Three Guidelines and Rubric
Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Three you will submit the
Analysis section of your final project, which is Section II of the critical elements. Your analysis should include answers to all the questions in the Analysis section
on business environment, sustainability, internal resources, communication, company image, response, impact, and external resources.
Specifically, the following critical elements must be addressed:
I.
Analysis: After submitting your overview, your boss is having second thoughts about bringing Jack Harris and his firm, Crisis Consulting, on board. Before
he makes his final decision he has asked you to provide him with a thorough analysis of the situation faced by your business. He asks you to prepare a
memorandum to him (the CEO) analyzing the situation that your business faces as well as the resources that are available to it. Address the following:
A. Business Environment: Based on your analysis of the governmental action or political challenge, what will be the impact of the governmental
action or political challenge on the business’s financial situation and operations? Does the action represent an opportunity or a threat?
B. Sustainability: Based on your analysis of the governmental action or political challenge, how will the governmental action or political challenge
impact the sustainability of the business?
C. Internal Resources: Evaluate the internal resources of the company, including the business project teams that are available to respond to the
opportunity or threat. In other words, is the business adequately organized to address the opportunity or threat?
D. Communication: How has information about the situation been communicated to various stakeholders? For example, have any public hearings
been held? Have the radio, newspapers, or social media been used?
E. Company Image: Assess how the situation has affected the company’s public image. Has the impact been primarily positive or negative? If the
impact has been primarily negative, what are the positive aspects in addition to the negative aspects? If the impact has been primarily positive,
what are the negative aspects in addition to the positive aspects?
F. Response: What are the potential courses of action to respond to the situation in the current macroeconomic and business environment? In
other words, what is the range of options for the business in this situation?
G. Impact: How will these courses of action impact the business? Make sure to consider both short- and long-term impacts, including operational,
financial, and ethical implications.
H. External Resources: Evaluate the roles and functions of third parties or external resources in the situation. Consider questions such as these in
your response: How will lobbyists be involved in the situation? Will there be public affairs professionals who will argue on behalf of the
government or the business?
Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Rubric
Critical Elements
Proficient (100%)
Analysis: Business Accurately determines impact of
Environment
governmental action or political
challenge on business finances and
operations, based on analysis of
action or challenge
Needs Improvement (70%)
Determines impact of
governmental action or political
challenge on business finances and
operations, but response lacks
detail or accuracy or is not based
on analysis
Analysis:
Accurately determines impact of
Determines impact of
Sustainability
governmental action or political
governmental action or political
challenge on sustainability of
challenge on sustainability of
business
business, but response lacks detail
or accuracy or is not based on
analysis
Analysis: Internal Comprehensively evaluates internal Evaluates internal resources of
Resources
resources of company, including
company, including business
business project teams available to project teams available to respond
respond to opportunity or threat
to opportunity or threat, but
evaluation is cursory or inaccurate
Analysis:
Accurately assesses how
Assesses how information about
Communication information about situation has
situation has been communicated
been communicated to
to stakeholders, but with gaps in
stakeholders
accuracy or detail
Analysis: Company Accurately assesses how situation Assesses how situation has affected
Image
has affected company’s public
company’s public image, but with
image
gaps in accuracy or detail
Analysis:
Determines appropriate potential Determines potential courses of
Response
courses of action for responding to action for responding to situation
situation in current
in current macroeconomic and
macroeconomic and business
business environment, but not all
environment
courses of action are appropriate
or response has gaps in accuracy or
detail
Analysis: Impact Accurately determines impact of
Determines impact of courses of
courses of action on business,
action on business, considering
considering short- and long-term
short- and long-term operational,
operational, financial, and ethical
financial, and ethical impacts, but
impacts
with gaps in accuracy or detail
Not Evident (0%)
Does not determine impact of
governmental action or political
challenge on business finances and
operations
Value
10
Does not determine impact of
governmental action or political
challenge on sustainability of
business
10
Does not evaluate internal
resources of company
10
Does not assess how information
about situation has been
communicated to stakeholders
10
Does not assess how situation has
affected company’s public image
10
Does not determine potential
courses of action for responding to
situation in current
macroeconomic and business
environment
15
Does not determine impact of
courses of action on business
15
Analysis: External Comprehensively evaluates roles
Resources
and functions of third parties or
external resources in situation
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Evaluates roles and functions of
third parties or external resources
in situation, but evaluation is
cursory or inaccurate
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Does not evaluate roles and
functions of third parties or
external resources in situation
10
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%
MBA 665 Final Project Milestone Two Guidelines and Rubric
Prompt: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Two, you will submit the
Overview section of your final project, which continues building on what you started in Milestone One to complete Section I of the final project critical elements.
You will provide the business profile and governmental action, revised according to feedback received on Milestone One, then add organization and teams,
stakeholders, and current environment. Be sure to support all factual claims/positions with appropriate citations to your research materials.
Specifically, the following critical elements must be addressed:
I.
Overview: In your role as vice president of governmental affairs, your boss, the business’s CEO, is considering retaining an outside consulting firm to assist
the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Crisis Consulting. Jack has told your boss
that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to prepare a
memo that will provide a detailed overview of your company as well as the government action that is it facing. Address the following:
A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as
well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.
B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation.
C. Organization and Teams: Describe the organization of the company, including divisions and project teams, and the manner in which the company
has used these teams to respond to government regulations in the past.
D. Stakeholders: Describe the company’s internal and external stakeholders. In your description, include the actions taken by the stakeholders to
date to influence the political process and advocate for the business’s interests.
E. Current Environment: Describe the current business environment, both financial and otherwise, including the initial reaction of the company to
the situation and the initial position taken by political actors and other stakeholders.
Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Rubric
Critical Elements
Overview:
Business Profile
Proficient (100%)
Briefly profiles selected business
and industry it occupies, including
market share, competitors,
opportunities, and threats
Needs Improvement (70%)
Profiles selected business and
industry it occupies, including
market share, competitors,
opportunities, and threats, but
response is wordy or vague
Overview:
Accurately analyzes potential
Analyzes potential governmental
Governmental
governmental action or political
action or political challenge that
Action
challenge that will affect business will affect business, but with gaps
in accuracy or detail
Overview:
Comprehensively describes the
Describes the organization of the
Organization and organization of the company,
company, including divisions and
Teams
including divisions and project
project teams, and the manner in
teams, and the manner in which
which the company has used teams
the company has used teams to
to respond to past government
respond to past government
regulations, but description is
regulations
cursory or inaccurate
Overview:
Comprehensively describes
Describes company’s internal and
Stakeholders
company’s internal and external
external stakeholders, including
stakeholders, including actions
actions taken by stakeholders to
taken by stakeholders to influence influence political process and
political process and advocate for
advocate for business interests, but
business interests
description is cursory or inaccurate
Overview: Current Comprehensively describes current Describes current business
Environment
business environment, including
environment, including financial
financial status, initial reaction of
status, initial reaction of company
company to situation, and initial
to situation, and initial position
position taken by stakeholders
taken by stakeholders, but
description is cursory or inaccurate
Articulation of
Submission has no major errors
Submission has major errors
Response
related to citations, grammar,
related to citations, grammar,
spelling, syntax, or organization
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Not Evident (0%)
Does not profile selected business
and industry it occupies
Value
15
Does not analyze potential
governmental action or political
challenge that will affect business
15
Does not describe the organization
of the company and the manner in
which the company has used teams
to respond to past government
regulations
20
Does not describe company’s
internal and external stakeholders
20
Does not describe current business
environment
20
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%
MBA 665 Final Project Milestone One Guidelines and Rubric
Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone One, you will submit a topic
selection short paper. Key to your success is providing the background to thoroughly address each of the critical elements. The business topic will be the same
one that you created in your MBA 560: Marketing and Strategy course. If the idea has not yet faced some significant government impact, you will need to identify
one or more government impacts that the business idea would be likely to face. See examples in the prompt.
Governments at all levels—federal, state, and municipal—exert a significant influence on business. The impacts of these influences may be negative, such as the
imposition of costly regulations, or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and positive
governmental actions present challenges for businesses: the impact of the action on the business’s “bottom line,” how public opinion will be influenced by the
business’s response to a particular action, and the ethical issues associated with each response, for example.
Prompt: Your short paper should identify and briefly describe the business that you propose to study and describe the government impact that it has faced or
would be likely to confront. Make your case for why the business and government impact you select are appropriate subjects for the final project. If your
instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different
business and/or government impact.
Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact
of this action on the business. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and
Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political
challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential
situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible
topics and situations listed here, these should still give you an idea of the type of situation for which to look.
Topic examples:
The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns
The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the company’s new
Gigafactory
The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts
a more favorable regulatory stance
The federal Occupational Safety and Health Administration’s decision to issue numerous citations to Ashley Furniture
McDonald’s Corporation and the decision by Seattle, Washington to increase the minimum wage in that city
Specifically, the following critical elements must be addressed:
I.
Topic Selection:
A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as
well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.
B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation.
Rubric
Guidelines for Submission: Your paper must be submitted as an 2-3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Topic Selection:
Business Profile
Proficient (100%)
Briefly profiles selected business
and industry it occupies, including
market share, competitors,
opportunities, and threats
Topic Selection:
Governmental
Action
Accurately analyzes potential
governmental action or political
challenge that will affect business
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Needs Improvement (70%)
Profiles selected business and
industry it occupies, including
market share, competitors,
opportunities, and threats, but
response is wordy or vague
Analyzes potential governmental
action or political challenge that
will affect business, but with gaps
in accuracy or detail
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Not Evident (0%)
Does not profile selected business
and industry it occupies
Value
45
Does not analyze potential
governmental action or political
challenge that will affect business
45
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%
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