Describe the rhetorical context Zinczenko is writing in

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Describe the rhetorical context Zinczenko is writing in. Who are his opponents that he’s pushing back against? Who is already on his side? What in this essay gives you a clue as to who those people might be?

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affo Don't Blame the Eater tee DAVID ZINCZENKO an m: di 1 i If ever there were a newspaper headline custom-made for Jay Leno's monologue, this was it. Kids taking on McDonald's this week, suing the company for making them fat. Isn't that like middle-aged men suing Porsche for making them get speed- ing tickets? Whatever happened to personal responsibility? I tend to sympathize with these portly fast-food patrons, though. Maybe that's because I used to be one of them. I grew up as a typical mid-1980s latchkey kid. My parents were split up, my dad off trying to rebuild his life, my mom working long hours to make the monthly bills. Lunch and dinner, for me, was a daily choice between McDonald's, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then as now, these were the only available options for an American kid to get an DAVID ZINCZENKO, who was for many years the editor-in-chief of the fitness magazine Men's Health, is president of Galvanized Brands, a global health and wellness media company. Zinczenko is the author of numerous best-selling books, including the Eat This, Not That and the Abs Diet series. He has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today and has appeared on Dr. Oz, Oprah, Ellen, and Good Morning America. This piece was first published on the op-ed page of the New York Times on November 23, 2002. 462 Don't Blame the Eater tallow teenage affordable meal. By age 15, I had packed 212 pounds of torpid on my once lanky 5-foot-10 frame. Then I got lucky. I went to college, joined the Navy Reserves and got involved with a health magazine. I learned how to manage my diet. But most of the teenagers who live, as I once did, on a fast-food diet won't turn their lives around: saying why it of lifetime obesity. And the problem isn't just theirs Chapter 7 For tips on They've crossed under the golden arches to a likely fate matters, see it's all of ours. e for ald's that Ped- ns, ats em nd co Before 1994, diabetes in children was generally caused by a 5 genetic disorder—only about 5 percent of childhood cases were obesity-related, or Type 2, diabetes . Today, according to the National Institutes of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country. Not surprisingly, money spent to treat diabetes has skyrock- eted, too. The Centers for Disease Control and Prevention esti- mate that diabetes accounted for $2.6 billion in health care costs in 1969. Today's number is an unbelievable $100 billion a year. Shouldn't we know better than to eat two meals a day in fast-food restaurants? That's one argument. But where, exactly, are consumers—particularly teenagers—supposed to find alter- natives? Drive down any thoroughfare in America, and I guarantee you'll see one of our country's more than 13,000 McDonald's restaurants. Now, drive back up the block and try to find someplace to buy a grapefruit. Complicating the lack of alternatives is the lack of informa- tion about what, exactly, we're consuming. There are no calorie information charts on fast-food packaging, the way there are on grocery items. Advertisements don't carry warning labels the way tobacco ads do. Prepared foods aren't covered under Food and Drug Administration labeling laws. Some fast-food ве n f 463 on request, but even purveyors will provide calorie information that can be hard to understand. healthy For example, one company's Web site lists its chicken salad as containing 150 calories; the almonds and noodles that come with it (an additional 190 calories) are listed separately. Add lunch alternative that comes in at 620 calories. But that's not a serving of the 280-calorie dressing, and you've got a all. Read the small print on the back of the dressing packet and you'll realize it actually contains 2.5 servings. If you've been served, you're suddenly up around 1,040 calories, which is half of the government's recommended daily calorie intake. And that doesn't take into account that 450-calorie you pour what super-size Coke. Make fun if you will of these kids launching lawsuits against 10 the fast-food industry, but don't be surprised if you're the next plaintiff. As with the tobacco industry, it may be only a mat. ter of time before state governments begin to see a direct line between the $1 billion that McDonald's and Burger King spend each year on advertising and their own swelling health care costs. And I'd say the industry is vulnerable. Fast-food compa- nies are marketing to children a product with proven health hazards and no warning labels. They would do well to protect themselves, and their customers, by providing the nutrition information people need to make informed choices about their products. Without such warnings, we'll see more sick, obese children and more angry, litigious parents. I say, let the deep- fried chips fall where they may. "Don't Blame the Eater." From The New York Times, November 23, 2002. Reprinted by permission of the author.
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Rhetorical Context By Zinczenko
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Describe the rhetorical context Zinczenko is writing in. Who are his opponents that he’s
pushing back against?
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