Analyze a company’s overall Web presence

timer Asked: Aug 7th, 2013

Question description


Web Presence (1-2 Paragraph per bullet)
Please respond to the following:

  • Research a company’s Website, specifically analyzing its Web presence, analyze the company’s overall Web presence using the objectives listed in Chapter 3 of the textbook. Explain areas in which the company is excelling and where improvement is needed.
  • Suggest strategies which would improve the firm’s Web presence, thus increasing overall business.

  • Identify a business Website with poor usability, explain your reasoning why the Website has poor usability. Propose suggestions on how the company could improve Website usability.
  • Pick any organization. Then, create a list of four criteria that would make its Website useful to users. Note: this is not about evaluating an existing Website; rather this is about thinking about its Website design.  

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