Create a full marketing strategy for a health care company or product

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Writing

Description

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

  • Describe the health care company or product
  • Describe how you will market your health care company or product.
    • Describe how the marking plan will differ from other marketing plans currently available to consumers.
  • Describe the value of the services offered by your health care company or product.

Section 2: Consumers

  • Differentiate health care access options for consumers.
    • Differentiate the health care access options that are available to your target audience.
    • Analyze how the health care access options will affect how you market to your target audience.
    • Analyze how consumers communicate health care access options.
    • Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

  • Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

  • Analyze the effect of health care reform on the health care consumer products and services.
    • Analyze how health care reform will affect your target audience.
    • Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

  • Explain how consumer's options for health care are changing.
    • Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

  • Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

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Explanation & Answer

Attached.

Running head: MARKETING STRATEGY
1

Marketing Strategy
Student’s Name
University Affiliation

MARKETING STRATEGY
2

Marketing Strategy
General Product Information
Any company in operation should have a marketing strategy to help it achieve the
objective of increasing sales and also gaining the competitive advantage. The olives
healthcare is an enterprise that needs to market its services to the public to penetrate in the
industry and outdo the other players. The olives healthcare has a plan to start offering free
services to their customers in addition to the treatment of their issues such as the checking
and controlling of blood sugar levels (Haimowitz, 2016). The health facility plans to help
patients in determining their body weight requirements according to the body mass index and
also continue to offer free voluntary counselling and testing services. The olives healthcare
provides quality and competent health services to its clients better than its competitors in the
industry. The company has capitalised in having the customers’ needs on the front line other
than having the company’s wants first.
Consumers
For customers who need to visit the olives hospital for any health problems, the
healthcare offers services to all on out-patient and inpatient categories. The health facility
does not segregate anybody according to their social status, race, health insurance cover, age
or even sexuality. It targets th...


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