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ynfubar

Humanities

Living the Theatre

Description

For this assignment, you are in charge of getting bums in seats!

Read And the Soul Shall Dance (pages 220-248 in your textbook) and develop a marketing strategy for a production in your town/city. While a dollar figure is not given, consider that your marketing campaign has

a modest budget.

You will write a proposal addressing the following:

  1. How you plan to get the word out.
  2. Who your audience is/will be. (What is your area like? Are there a lot of theatre goers to attract or are you going to have to sell the idea of going to theatre in addition to selling the production?)
  3. What kind of marketing materials do you anticipate and what do you envision for their design? (You need not create a poster but you must describe what you think the marketing materials should look like.)

Remember, you must accurately depict the essence of the play while making it attractive to potential audience members.

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Explanation & Answer

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Running head: THE ADMINISTRATOR

The Administrator
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THE ADMINISTRATOR

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The Administrators

Marketing an event is more than just letting the word out to the general public regarding
what, when and where. The whole process must attract the attention of the audience or possible
attendees. In the marketing of the upcoming event, we intend to do exactly this by engaging both
parties, the general public, and the event guests. We will use both physical and online platforms
in the marketing process to ensure the information reaches as many people as possible our
primary focus will be on social media since the people we tar...


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