Target audience for beauty products

timer Asked: Aug 8th, 2013

Question Description

Pick a health and beauty brand and item you use regularly; for example, shampoo,
shaving cream, moisturizer, razor blades, etc. Imagine this brand is extending
its reach to a new target audience with a new product.

Identify this new target
audience and then outline the beginnings of a pricing strategy for this new
product, by offering specifics instead of generalities about the strategy. For
example, do not merely say “I suggest a competitive price.” Instead say, “I
suggest a high-volume, low-introductory price.”

Provide a rationale for your
strategy choice(s).

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