You will utilize your change model for this assignment. Review the feedback submitted by your instructor on your previous change model assignment. Make any changes or modifications necessary for the submission of this assignment.Evaluate the performance of your organization or department. Identify an area that would significantly benefit from initiating a change. Write a paper (1,500-1,750 words) in which you describe the particular area you propose to address through a change initiative. Include the following for your company:Discuss the issues in this area and the current outcomes as a result of the issues.Describe the external and/or internal driving forces, contributing issues, and the people affected.Evaluate the stakeholders involved and discuss how they will be affected by your change initiative.Clarify your role and responsibility as a change leader. Discuss the leadership theory (or theories) you will use to guide the change process. Discuss the change agents you need to recruit in order to successfully implement your change. Describe the roles of these change agents.Utilize your change model to develop strategies: (a) Explain the relevance of this model to your organization; and (b) Present the strategic aspects using your model. Be sure to clearly define the purpose of each aspect, the people involved, and the actions that need to be taken.Identify, or predict, the potential barriers to change. Discuss possible ways to overcome these obstacles, including methods for dealing with emerging or unforeseen circumstances that could impede implementation.Describe the evaluation methods you will use to determine the level of success of your change initiative. Discuss what metrics or measureable determinates you will use.Propose strategies to anchor change or support continuous change.Establish how your change plan supports the organizational mission/goal, genuinely addresses stakeholder concerns, and will serve as an equitable contribution for the community or society overall. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Apple engineer   Module 04 Scenario - To Market, To Market... Now that you've been on the job a while (in the position and company chosen for your Modules 1-3 assignments), sales for one of your company's key products/services have begun slipping, and there is concern that the company needs to broaden its target market. The Vice President of Marketing has tasked you with the following: Create an advertisement (brochure, commercial, or other) that would attract your target market to this product as well as show them the benefits and value this product holds for them. In other words, your ad should convince consumers in the target market that this product has many benefits, and that it can meet their needs.  In a separate Microsoft Word document, describe the target market for this product (use a product or service that is provided by the company you work for from previous modules), and how you will attract and influence your target market. You will want to use at least two of the segmentation types (Geographic, Demographic, Psychographic, and Product-Related) to provide a detailed description of your target market.