The downside of social media for sports and entertainment marketers

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1. Explain the downside of social media for sports and entertainment marketers. 2. Discuss how 21st-century technology has increased entertainment options for consumers. 3. Describe how social media has changed the fan experience. Is this a positive or negative change? Explain. 4. How can sports and entertainment marketers avoid wear-out? 5. If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.
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The downside of social media for sports and entertainment marketers
Social media has revolutionized sports and entertainment industries. However, it has come with
its fair share of disadvantages. Firstly, the communication tools used in social media require their
handlers to have a deep information and technology know-how. Lack of this knowledge by the
sports and entertainment marketers places an organization at the risk of damaging its image and
reputation. Secondly, managing and controlling the social media communication tools is very
time-consuming. Those handling the social media platforms are required to stay active for long
hours so that they can continuously engage their online users and audiences. Aside from that,
controversial comments and negative feedback received from clients and other audiences within
these online platforms have adverse effects on a firm’s image. (Koçak 1-7) This is especially
worsened by the fact that the same social media can be used to spread a negative allegation across
the world at an extreme speed. In addition, sports and ...


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