Paraphrase, APA,

User Generated

Zepuevfgzn

Business Finance

Description

Paraphrase

Unformatted Attachment Preview

1.3 Research Justification: The purpose of that research is to provide further insight on pharma digitalization, the changes in health care and Pharma marketing which lead to digital transformation, the dilemma of Pharma companies to accept the concept of digitalization, obstacles of fully engaged and effect on promotion and customers engaged as main objective. The study focusing on effectiveness of digital marketing when compare to traditional face to face promotion in order to achieve most efficient business model. The Pharma studies of (Brown, January 2017 ) (Dhara, January 2016) (Laptore, 2014) and others who identified and evaluate digital marketing value add ,traditional pharma marketing and effects on different stakeholders patients, physicians .Assess general companies’ current, future strategies and future plan for digital marketing.. Leading companies trends toward digital changes and Multichannel business model .Assess current medical field force challenging role, future position and effects on face to face promotion. 1.4 Methodology: The research is based on conducting of 2 set of 5-6 interviews with focus categories represent Corporate, regional and country levels from marketing and sales prospective, the source will be mainly from Boehringer Ingelheim company which is one of pioneers in the digital field. The methods of conducting interviews are Skype, telephone or face by face, it could be conducting interviews with few health care professionals in Egyptian market. Published and accredit report as Taking The Pulse® US 2016 study (Manhattan, 2017) and startup health insights reports 2014 (Health, 2014) other authorized and accredit reports from (IMS, n.d), study of (Robert, n.d) WHO, Health Action International / WHO 2014 to analyses and build solid base to understand causes , strategies and directions will be a guide for better understand , analysis of current and future Pharma digital strategies and approaches affecting customers promotion and engagement. (Sashi, 2012) . 1.5 Dissertation Content : Chapter two introduces Pharma digital marketing and promotion, digital health care drivers and viewed through academic Literatures, this will outline challenges to its validity and add value to the business .This concern with status as a theme of digitalization is traced through pervious researches of last 5 years and identified the business changes toward advanced growth in technologies. Chapter three is concerned with interviews and methodology and chapter four present a report of key findings and analysis. Chapter five is conclusions digitalization value to organization and changes should be done at level of marketing the themes arising from interviews compared with literatures in chapter two demonstrating the extent to which the research finding the new ground .the recommendations review the key ideas outlined here , how to be applicable and future development could be add to research. The research including limitation as the subject could be improved by additional research and academic work. 1.6 Summary :In this opening chapter the author introduce and view the importance of Pharmaceutical industries and value contribution to economics and patient , it also demonstrate the challenges face the industries for digital engagement and health care drivers for digital direction . The author also demonstrates a quick view of Boehringer Ingelheim background as one of pioneer in both pharmaceutical and digitalization fields. The chapter includes research question, aims & objectives to overview the research problem of digital transformation and effect on traditional promotion and customers’ engagement. The chapter view the research Justification, need for that research and add value to the current knowledge .the report also view the methodology used for data resources collection and interviews design in addition to the rest of report Content.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

1.3 Research Justification:

The motivation behind the research is to assist understanding of pharma digitalization,
the adjustments in healthcare and Pharma showcasing which prompt computerized change, the
difficulty of Pharma organizations to acknowledge the idea of digitalization, snags of completely
connected with and impact on advancement and clients drew in as the primary target. The
investigation concentrating on the viability of computerized advertising when contrasted with
customary eye to eye advancement keeping in mind the end goal to accomplish most productive
plan of action. The Pharma investigations of (Brown, January 2017 ) (Dhara, January 2016)
(Laptore, 2014) and other people who recognized and assess advanced promoting esteem
include, customary pharma showcasing and consequences for various partners patients,
physicians. Asse...


Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags