Descirbe and analyze a purchse of sports good. Consumer purchase decision

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Hi there,

Below is the instructions for this assignment. I also attatched the notes that i wrote on, so you can follow it. Feel free to add more please.

Consumer Purchase Decision: For this assignment, document, describe, and analyze a purchase of a sports-related product or service. An appropriate submission includes: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) your personal thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.

You may want to follow/reflect upon factors or forces that influence behavior or buyer behavior; ** we will go into greater detail in class.

1. Internal or Psychological - motivation, perception, beliefs and attitudes
2. Social factors - family and social roles and status, workplace, hobbies, leisure
3. Cultural factors - influenced by family and friends, cultural environment or society
4. Economic factors - financial status, purchasing trends, balancing this or that
5. Personal factors - characteristics of each consumer; age and way of life, your purchasing power, lifestyle

Each submission should be no longer than (2) pages. You may email the paper.

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Bought: Lebron XIV, a pair of basketball shoes Where: Nike Soho When: Around February Why: Needed a new pair of basketball shoes. I have worn Lebron style basketball shoes, and it’s manufactured by a popular brand- Nike. Pre purchase decision phases: • Following the trend • Comfortable • Lebron style basketball shoes have a high rating, and I have worn previous lebron style basketball shoes and they are durable and suitable to my style of playing basketball. • Self-confidence, feels safe when playing on court. The shoes specifically protects the ankle part of my body, my ankle was injured before. This pair of shoes will have the ability to reduce the chance of my injuring my ankle again. • Cultural factors, I asked my friends for suggestions on what basketball shoes to buy and they all recommended the Lebron basketball shoes. Since it can fit my style on and off the court. • Internal or psychological, I was always a Lebron fan, so I was motivated to buy this particulary pair of shoes. It feels like I’m support Lebron. Purchase decision phases: • Employees service • There were a large variety of shoes in the stores. Even other shoes represented by others athletes. The though of buying another kind of basketball shoes did come up in my mind, but I still picked the Lebron Basketball shoes. • Economic factors, when walking around the store I was similar kind of basketball shoes which are much cheaper. I was thinking that maybe I should get another kind instead. Post purchase decision phases: • When playing basketball with this shoe, I can definitely tell the difference that these shoes are much better. Even after wearing them for a long period of time, it didn’t make my feet or ankle uncomfortable. • Personal factors, I workout 3 times a week. I was able to wear these shoes even when working out in the gym. This means that I can use them for multiple sports event, not just for basketball.
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Running Head: CONSUMER PURCHASE DECISION

Consumer Purchase Decision
Name
Institution

1

CONSUMER PURCHASE DECISION
Consumer Purchase Decision
In May this year, I went to the Adidas shop to by a pair of workout leggings. I had
joined a gym class and I realized that the leggings I already had could no longer fit. I needed
leggings that were fashionable. I like having a sense style in the clothes that I wear; therefore,
some trendy leggings were in my mind. Apart from the style, I was looking forward to
investing in something comfortable for my workout. They were to be accommodative to any
kind of workout that I might engage in. I was thinking cotton would be a good choice due to
its ability to absorb sweat and stretch but I was open to anything much better I would find in
the store provided it was Adidas brand.
My choice for Adidas brand was because of th...


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