Description
Hi there,
Below is the instructions for this assignment. I also attatched the notes that i wrote on, so you can follow it. Feel free to add more please.
Consumer Purchase Decision: For this assignment, document, describe, and analyze a purchase of a sports-related product or service. An appropriate submission includes: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) your personal thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.
You may want to follow/reflect upon factors or forces that influence behavior or buyer behavior; ** we will go into greater detail in class.
1. Internal or Psychological - motivation, perception, beliefs and attitudes
2. Social factors - family and social roles and status, workplace, hobbies, leisure
3. Cultural factors - influenced by family and friends, cultural environment or society
4. Economic factors - financial status, purchasing trends, balancing this or that
5. Personal factors - characteristics of each consumer; age and way of life, your purchasing power, lifestyle
Each submission should be no longer than (2) pages. You may email the paper.
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Explanation & Answer
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Running Head: CONSUMER PURCHASE DECISION
Consumer Purchase Decision
Name
Institution
1
CONSUMER PURCHASE DECISION
Consumer Purchase Decision
In May this year, I went to the Adidas shop to by a pair of workout leggings. I had
joined a gym class and I realized that the leggings I already had could no longer fit. I needed
leggings that were fashionable. I like having a sense style in the clothes that I wear; therefore,
some trendy leggings were in my mind. Apart from the style, I was looking forward to
investing in something comfortable for my workout. They were to be accommodative to any
kind of workout that I might engage in. I was thinking cotton would be a good choice due to
its ability to absorb sweat and stretch but I was open to anything much better I would find in
the store provided it was Adidas brand.
My choice for Adidas brand was because of th...