Description
ABC News ran a report on the most recent top 7 CEO disasters. They named, in no particular order:
Ron Hohnson, J.C. Penney
John Riccitiello, Electronic Arts Inc
Andrew Mason, Groupon
Brian Dunn, Best Buy
Andrea Jung, Avon
Leo Apotheker, HP
Christopher Kubaski, Lockheed Martin
Please analyze one of the above CEO dismissals and answer the following questions:
1. Characterize the dismissal. Why was the CEO fired?
2. Examine the replacement in terms of wither the external or internal labor market. Why did the company choose one over the other?
3. Does it appear that a succession plan was in place?
4. Describe the impact of the CEO dismissal upon the top management team.
You have write on your own no copy on any website. At least 2 -3 pages.
Explanation & Answer
Attached.
Running head: STRATEGIC MANAGEMENT
Strategic Management
Institution Affiliation
Date
1
STRATEGIC MANAGEMENT
The CEO that I choose for this discussion is Ron Johnson a former CEO of J.C Penny.
J.C Penny had been incurring a lot of losses under the leadership of Johnson and it was
decided that it was time for him to go. Johnson was then fired before the company could use
more money and be unable to achieve its overhaul. The strategy that Johnson had introduced
did not seem to be working.
When Mr. Johnson got to the company he did with the marketing policy that J.C
Penny already had in place. This involved marking up the prices, offering discounts, having
heavy promotions and offering discounts. This move was not very effective. This change
occurr...