case study Case Study on Intelligent Leisure Solution

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Running head: CASE STUDY ON INTELLIGENT LEISURE SOLUTION
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Case Study on Intelligent Leisure Solution
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CASE STUDY ON INTELLIGENT LEISURE SOLUTION

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Intelligent Leisure Solution
Intelligent Leisure Solution are located in Brazil and is a group of five companies whose
main aim is to come up and put into practice intelligent solutions. The group is exceptional in its
provision of services in the travel, real estate, technology, and tourism sectors. The five
companies are Intelligent Real Estate Solutions which provides brokerage service of real estates.
Their customers are international investors, banks, groups investing in real estate and housing
projects across Brazil. They also offer real estate consultations in foreign languages. The other
member company is Intelligent Web Solutions. This company provides internet services which
include marketing, business plan consultations, and development. Intelligent Content Solution
provides website transactions. Intelligent Travel Solutions provides specified luxurious travel
services across Central and South America. It is the premier web-based tour company in Brazil.
According to the Brazil population, the middle class is increasing rapidly as a result of
effective macroeconomic strategies developed in 2000. 50% of the citizens belong to the middle
class. The increase in their income is making it necessary for them to demand some products.
The lower fertility rate among the women is reducing the family sizes, and the families are now
able to afford vacations. This demand creates a market for the Intelligent Leisure Solutions.
More than a third of the whole population is in their twenties and thirties, and they travel a lot
across the country.
The managing director, Robert Phillips, started the Intelligent Travel solutions with two
other partners in 2003. The company started its operations in his home office. The...


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