Description
Purpose of Assignment
The purpose of this assignment is to provide students the opportunity to demonstrate mastery of their ability to apply statistical concepts to business situations to inform data-driven decision-making. The project is a 3-week project, with part 1 in Week 3, part 2 in Week 4, and part 3 in Week 5. In Week 3, students identify the organization, problem, research variable, methods for collecting data, and show mastery of validity and reliability as applied to data-collection methods.
Resources: Week 3 Videos; Week 3 Readings; Statistic Lab
Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.
Assignment Steps
Identify a business problem or opportunity at a company where you work or with which you are familiar. This will be a business problem you use for the individual assignments in Weeks 3-5. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better.
Identify a research variable within the problem/opportunity that could be measured with some type of data collection.
Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.
Consider how you will know if the data collection method would be valid and reliable.
Develop a 1,050-word analysis to describe a company, problem, and variable including the following in your submission:
- Identify the name and description of the selected company.
- Describe the problem at that company.
- Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
- Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Explanation & Answer
Thank you so much,
Running head: BUSINESS DECISION MAKING
Business Decision Making
Name of Student
Name of Professor
Course Title
Date
1
BUSINESS DECISION MAKING
2
1.0 Introduction
In this context, I will be major more about a problem within the ice cream industry. Such a
problem has been existing since the inception of this product. Every business firm dealing with
this product has been suffering from same fate. In my case, I will major on Blue Bell Creameries
Company which is among the leading sellers of ice products. Moreover, I will highlight on some
of ways of data collection which should be put in place in order to correct and verify the problem.
1.1 Blue Bell Creameries
Currently, Blue Bell Creameries Company has been rated among the biggest ice cream
manufactures within U.S. The company began its operations in the year 1907 in Brenham, Texas.
Initially, this company focused on manufacturing of both butter and ice creams. During mid
1900’s, the company extended its services and operations in order to cover the entire Texas State.
During this expansion period the company ended up abandoning production of butter products
(McCrackan 2005).
More plans were put in place which enabled the company to expand its services to the
Southern States. As per now, Blue Bell Comp...
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