Pestel Analysis

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Description

• Scenario : business plan regarding starting a mosquito net business in South Africa.

Task:

1. PESTEL Analysis of sub-Saharan Africa (relate to the scenario)

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Topic: PESTEL Analysis of Sub-Saharan Africa



Introduction
Question Analysis



References


Running Head: PESTEL ANALYSIS

1

PESTEL Analysis of Sub-Saharan Africa
Name
Institutional Affiliation
Date

PESTEL ANALYSIS

2
PESTEL Analysis of Sub-Saharan Africa

Introduction
PESTEL analysis is a technique used in strategic management and marketing to establish
external factors that would potentially affect business either positively or negatively. The term is
an acronym which stands for all the external factors considered together. These factors are
political, economic, social, technological, environmental and legal factors. Part of the external
analysis requires that each of the factors is comprehensively investigated to give an overview of
the macro-environmental. It is a significant way to understand the market and the region picked
for business and provides insight of the challenges that might be encountered which equips the
business with basic solution and risk management tactics. The PESTEL analysis technique will
be directed towards understanding the sub-Saharan region and particularly South Africa. The
business entails selling of mosquito nets to the region and the macro-environment analysis and
market research will help the team in their strategic management.
Brief Overview
Sub-Saharan Africa has been recognized as one of the areas prone to malaria due to the
prevalence of the malaria-causing parasite. According to the Center for Disease Control and
Prevention (CDC), 90% of the...


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