Description
the idea is a commercial its called life is short focusing on how life is short and and who;s the audience and what dose it effect you in real life and focusing on one idea.
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Life is Short – A Visual and Rhetorical Analysis
Introduction
The commercial genre is titled ‘Xbox Life is Short.’ The genre was released in March 2002
with Microsoft as its main promoter. It starts in a delivery room where a screaming mother gives
birth to a crying baby. The baby literally flies from the womb of the mother to the sky, through the
window of the delivery room, while still screaming. The baby is thrown into the sky at a terrifying
speed and it quickly develops into a young boy. The little boy continues to scream with fear as he
still circles in the stratosphere. The boy ages rapidly to a young adult as he continues to scream.
He is still naked, so his hands find their way to a necessary position so that the video becomes
friendly on a television. Very rapidly, the young adult now starts losing his hair as the teeth become
yellow and wrinkles also start developing. Now he has become old and the screaming is heard
transforming into a tired groan. A grave at a leaf-strewn cemetery is seen as the man is still in the
air and it is here where his journey ends. The image then dissolves into the black with a writing
‘Life is Short.’
The audience for the genre is the viewers of Independent Television Commission (ITC) in
the United Kingdom (UK) because it is here that the commercial video was played. The genre also
targets everyone who wants to know about life and can download the video from the YouTube.
The presentation in this genre makes the viewers very emotional by seeing how life is short and
full of screams till death. To some extent, the presentation is not that ethical by the fact that nudity
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of the growing boy is seen until the end of his life. The specific purpose of the genre is to create a
sense of agin...
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