essay of 1200 words

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EF97

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Description

  • Stakeholder: an organization or individual with a vested interest or concern; often financial, but can be influenced by various factors
  • Visual Rhetoric: argumentative strategies conveyed through images or design; includes aesthetics, color, media, typography, and space
  • Rhetorical Appeals: strategies used in the art of persuasion
    • Ethos: appeal to credibility or morality
    • Pathos: appeal to the emotions
    • Logos: appeal to logic and reason
    • Kairos: appeal to timeliness
  • Rhetorical Fallacies: logical errors or inconsistencies in an argument

Project Description

Project 2 asks you to write 1200-1400 words identifying a stakeholders’ argument that has been projected through their visual images. You will think critically about the visual and rhetorical strategies this particular group implements in their campaigns. You will choose two specific images created by the organization about a global or cultural issue (i.e. advertisements, PSAs, or static images used on a website, flyer, billboard, etc.), and analyze how these visual arguments reflect the organization’s goals. Project 2 is a Global Citizens Assignment.

Project Assignment

You will write an essay of 1200-1400 words based on the following requirements:

  1. select a single stakeholder (commercial or non-profit organization) and present its goals, mission, or message regarding your chosen topic or issue
  2. include a thesis that presents the relationship between the two images and the stakeholder’s main argument, including how the two images represent the interests of the stakeholder and its goals, message, or mission
  3. provide background on the stakeholder (context)
  4. analyze the rhetorical strategies used in both images, taking into consideration audience, message, purpose, rhetorical appeals, and/or rhetorical fallacies, and pointing to specific details from the image to support your claim
  5. use at least three sources; one must be a source from the stakeholder, and the others may come from secondary sources about the stakeholder or about the images discussed

Early Draft

The early draft should be used as a brainstorming space where you can begin thinking about the visual arguments used by stakeholders and how they achieve their desired goals through the use of visual and rhetorical strategies. You may use this draft to outline, freewrite, map, etc. as long as the exercise leads to more formulated claims in the subsequent draft.

Intermediate Draft

The intermediate draft should be a working draft (1200-1400 words) that analyzes how these visual arguments reflect the concerns of the stakeholder and discusses visual rhetorical strategies that establish relationships between the two images. This draft should include a thesis, all major points, evidence to support these points (including in-text citations from appropriate sources), and a Works Cited page. The draft must also include the two images analyzed by the student which should be embedded into the document.


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Project 2: Analyzing Visual Rhetoric Rubric 0 1 Low Emerging Emerging: •Draft does not meet assignment requirements •Thesis is absent or does not clearly present the relationship between the stakeholder's goals and the visual rhetorical moves/elements employed in the images •Ideas are undeveloped or unrelated to thesis •Argument does not make connections between images and stakeholder’s goals •Argument does not analyze the rhetorical strategies used in both images (for example: audience, message, purpose, rhetorical appeals, and/or logical fallacies) •Analysis does not exhibit an understanding of how visuals are forms of artistic/human expression High Low Emerging Developing Developing: High •Draft partially or incompletely meets assignment Developing requirements •Thesis presents a partially or underdeveloped relationship between the stakeholder's goals and the visual rhetorical moves/elements employed in the images •Ideas are partially developed for an audience of critical readers and/or inconsistently related to thesis •Argument inconsistently or partially makes connections between images and stakeholder’s goals •Argument inconsistently or partially analyzes the rhetorical strategies used in both images (for example: audience, message, purpose, rhetorical appeals, and/or logical fallacies) •Analysis partially exhibits an understanding of how visuals are forms of artistic/human expression Low Mastering Mastering: High •Draft consistently meets assignment Mastering requirements •Thesis clearly and explicitly presents the relationship between the stakeholder's goals and the visual rhetorical moves/elements employed in the images • Ideas are consistently fully developed for an audience of critical readers and explicitly related to thesis •Argument consistently makes fully developed connections between images and stakeholder’s goals •Argument consistently and thoroughly analyzes the rhetorical strategies used in both images (for example: audience, message, purpose, rhetorical appeals, and/or logical fallacies) •Analysis exhibits an understanding of how visuals are forms of artistic/human expression Low Emerging Emerging: High Low •Sources are not appropriate and/or Emerging Developing credible for scholarly research •Uses inappropriate and/or unreliable sources to support analysis of the rhetorical strategies used in both images •Does not connect thesis and primary and secondary sources •Does not use specific examples from the images to support claims •Does not reflect an understanding of intellectual property conventions or plagiarism •Quoting, summarizing, and paraphrasing are not clearly and consistently introduced, integrated, and analyzed to support arguments Developing: High •Sources are inconsistently appropriate or credible Developing for scholarly research •Inconsistently uses appropriate and/or credible sources to support analysis of the rhetorical strategies used in both images • Inconsistently or partially connects thesis and primary and secondary sources •Uses few or undeveloped specific examples from the images to support claims • Inconsistently reflects an understanding of intellectual property conventions or plagiarism •Quoting, summarizing, and paraphrasing are inconsistently introduced, integrated, and/or analyzed to support arguments Low Mastering Mastering: High •Sources are consistently appropriate and Mastering credible for research •Consistently uses appropriate and credible sources to support analysis of the rhetorical strategies used in both images •Consistently and explicitly connects thesis and primary and secondary sources • Consistently uses insightful and specific examples from the images to support claims •Consistently reflects an understanding of intellectual property conventions and plagiarism • Quoting, summarizing, and paraphrasing are clearly and consistently introduced, integrated, and analyzed to support arguments Analysis 25% Evidence 25 % 2 3 4 5 6 7 8 Low Emerging Emerging: High Low •Introduction does not contextualizes the Emerging Developing issue and stakeholder •Topic sentences and transitions are absent, not relevant, or do not clearly support the thesis and/or facilitate the logical progression of the argument •Conclusion is absent, not relevant to thesis, and/or does not summarize/restate the argument Developing: High •Introduction partially contextualizes the issue and Developing stakeholder •Topic sentences and transitions inconsistently or partially support the thesis and/or facilitate the logical progression of the argument. •Conclusion partially or incompletely relates to thesis and/or summarizes/restates the argument. Low Mastering Mastering: High •Introduction fully contextualizes the issue Mastering and stakeholder •Topic sentences and transitions clearly, explicitly, and consistently support the thesis and facilitate the logical progression of the argument •Conclusion effectively and thoroughly relates to thesis and summarizes/restates the argument Low Emerging Emerging: High Low •Little compliance with accepted Emerging Developing documentation style (i.e., MLA, APA) for paper formatting, in-text citations, annotated bibliographies, and works cited •Works Cited citations reflect little effort to conform to MLA/APA format conventions •Necessary in-text citations are absent. •Minimal attention to document design (for example: line and paragraph spacing, font style, and size) Developing: High •Inconsistent employment of MLA/APA Developing documentation style for paper formatting, in-text citations, annotated bibliographies, and works cited •Works Cited citations inconsistently maintain ethical and legal standards of format guide •Necessary in-text citations are inconsistently present and/or inconsistently conform to MLA/APA format conventions. •Inconsistent attention to document design (for example: line and paragraph spacing, font style and size) Low Mastering Mastering: •Consistent compliance with accepted documentation style (i.e., MLA, APA) for paper formatting, in-text citations, annotated bibliographies, and works cited •Works Cited citations consistently and accurately maintain ethical and legal standards of format guide •Necessary in-text citations are consistently present and consistently conform to MLA/APA format conventions. • Consistent attention to document design (for example: line and paragraph spacing, font style, and size) High Mastering Low Emerging Emerging: High Low •Frequent diction, grammar and/or Emerging Developing punctuation issues •Frequent shifts in point of view. •Frequent problems demonstrating accurate usage of standard edited English •Language significantly interferes with the communication of ideas Developing: High •Some diction, grammar and/or punctuation errors Developing •Inconsistent point of view •Inconsistently demonstrates accurate usage of standard edited English •Language does not interfere with communication of ideas Low Mastering Mastering: •Appropriate diction, grammar, and punctuation •Consistent point of view •Consistently polished and appropriate usage of standard edited English •Language consistently complements and facilitates communication of ideas High Mastering Organization 20% Format 15% Style 15% Project 2 Early Draft Questions Instructions: Answer all questions below. In your answers, address both images you will be analyzing. For example, in your answer regarding ethos, identify ethos in both images. 1. Name your stakeholder organization and explain what they do or stand for—that is, what is there stake in your topic? My stakeholder company is Google. Founded in 1998. Google is an American technology giant that provides internet services and products to millions of users worldwide. The company has gradually grown from only providing software services but now they have also invested in hardware. Some of its products are emailing Gmail services, cloud computing and online advertisement. Google launches different services and products often. They have invested heavily on advertisement techniques that will maximize on marketing their products and services. A good example of marketing techniques is the use of graphical artworks and photos that give them an edge. The photos in this illustration are good example of how Google uses photos to convey a certain message. 2. What is the purpose or goal of each of your images—that is, what do the images ask the audience to do, feel, or understand? What are the images trying to accomplish? To keep afloat in the dynamic business, google has invested a lot in hardware products. In the first image Google is launching phone model. This phone model is one of its pixel smartphone generation. The purpose of this image is marketing this new phone model to its potential customers. Most of Google users who had an experience of using Google online platforms like online advertisements would gladly like to use a Google phone product. This image is also an instrumental marketing technique due to the caliber of competitions they face in phone production. Some of the renowned companies are Samsung and apple which has been in the market for long. The audience of this image expects that the hardware will match the efficiency that Google had in its software services and products. In the second image Google is advertising one of its 3D image glasses. Since 2010, Google has shifted part of its focus on inventing classy hardware devices which include laptops phones and now including the new 3D glasses. This Google glasses provide a unique view since it’s a combination of a translucent reflective service in each eye piece displaying images in a similar way to how a projector does. This safety glasses are designed to revolutionize how people watch.in this second image we can see a lady viewing very clear images using Google glasses. This will excite potential customers who would want to have such an experience. Google is renowned for its high standard quality of products and services. Users of this glasses expect them to meet the Google standards of quality. 3. Identify elements of ethos in each of your images. For the images to be effective, the audience must believe that they are truthful or that the information is accurate or credible. What specific design elements are there to establish credibility or trust? In the first image Google has strived to achieve good strategy in persuasion. Google users have overtime enjoyed a wide range of products and services offered with the company. Google logo is prominent in all its products and services. The use of google logo in this image is set to provide credibility and cement that this is a good product. Putting a logo in this image is a constant reminder that indeed it’s a Google product and it meets standard quality. In the second image, it has a clear illustration of the experience of using the glasses. The lady in the image can view the screen clearly. This is another strategy by Google to illustrate that their product is credible and it serves its purpose. 4. Identify elements of pathos in each of your images. What specific elements are designed to make the audience feel something, and what is that specific feeling? The first image illustrates a Google pixel smartphone. In this era of technology almost everyone is using a smartphone. Google is a company that makes the android operating system that makes the android software of most of the phones uses today. That’s being the case users of the android will be more inclined into using a Google smartphone. The image of the slick phone and it being named pixel elicits emotions to the viewers that the phone will have good camera quality. In the second image, the audience will be curious to try out the new glasses because of the clarity they offer to the viewers. The glasses are set to give new experience to potential customers. This makes it great to use them. 5. Identify elements of logos in each of your images. Remember that logos is the appeal to logic/reason. What specific elements are designed to make the audience think about something, or supply information that the audience may be unaware of, or understand a new or different position or aspect of an issue? The first image is set to give reasons to give why they should invest in a Google pixel smartphone is that because the image illustrates a super slim smartphone that is super convenient to its users more so being a product of the Google company. However, in the second image I lack to see the logic or reason the image is set to convey to the audience. 6. Identify elements of kairos in each of your images. What specific elements are used to give the audience the sense of urgency or timeliness? In the first image, Google pixel has undergone a revolution ranging from invention of new products and services. With the pixel generation smartphone, the audience anticipates that the phone will withstand the test of times and remain relevant to the coming generation. In the second image despite the existence of several companies offering 3Dglasses, the Google glasses seems more convenient and are bound to exist for a long time. This is due to Google’s mastery in surviving in the dynamic tech industry. 80° New York 12:30 PM Lunch JFK Virgin Airlines Flight 23 10:31 AM On Time SFO : 72 30 FA tomorrow G Introducing Phone by Google
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Explanation & Answer

finalizing.
Attached.

Analyzing Visual Rhetoric- Outline
Thesis Statement: The two images presented as a part of the company’s advertising efforts
present an illustration of how Google has expanded its services beyond internet and advertising
and into technological products that are efficient and classy.
I. Introduction
II. Stakeholder context
III. Audience
IV. Rhetorical appeals/fallacies
A. Ethos
B. Pathos
C. Logos
D. kairos
V. Conclusion


Surname 1
Name
Professor
Course
Date
Analyzing Visual Rhetoric

Google is a multinational company headquartered in Menlo Park, California. The
company which is one of the biggest technology giants in the world specializes in Internetrelated services including providing browsing engines for clients. Since technology is always on
the rise, the company focuses on providing cutting-edge solutions to different technology issues
in the market. The main concern of this company is to ensure that it stays on the forefront in the
introduction of new technology that changes the way people experience the world. The main
products that Google offers include online advertising, search engines, internet services,
enterprise services, and tech products. The two images presented as a part of the company’s
advertising efforts present an illustration of how Google has expanded its services beyond
internet and advertising and into technological products that are efficient and classy.

Surname 2
The two images present two different but closely-related goals of Google in the industry.
First, it is evident that Google has gone beyond the traditional services it once offered in internet
provision and search engines. Having been a leading provider of internet services in a long time,
the company has earned a customer base that highly depends on its services around the world.
The first...


Anonymous
Really great stuff, couldn't ask for more.

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