IS Strategic Plan cow-wow business case

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Computer Science

Description

IS Strategic Plan

Please write the paper on Cow-Wow business case,

Case link: A Sweet Breakfast Memory That Connects With the Wrong Market

Using above business case on Cow-Wow company, submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with how other companies are using the technologies you are recommending. The strategy should include the technologies you plan to implement, your plan for sourcing the IS work, and the governance model you plan to use to sustain the IS operation over the long term. You should include specific projects with a timeline for implementation in your strategy. Make sure you also include the financial analysis. Your IT strategy should also specify some key performance indicators (KPIs) to measure the effectiveness of IT. The website below can help you identify the KPIs for your strategy.

  • Website: ITIL Key Performance Indicators explains some of the key performance indicators used for IT service management in the ITIL governance framework.

Your paper should be in APA format and contain 6-8 pages of content , not counting the title and reference pages, and not counting any tables or figures. Make sure you include in-text citations. Please use the template attached below

  • Abstract, Introduction, Conclusion, and subheadings are mandatory
  • No Plagiarism
  • APA
  • Follow template

Unformatted Attachment Preview

Running head: IT STRATEGY 1 IT Strategy for [Company Name] [Student Name] [Course and Instructor] IT STRATEGY 2 IT Strategy for [Company Name] [To introduce your IT strategy, provide an executive summary that clearly describes what you are recommending and why it will benefit the business. Include a brief summary of the financial benefits. This introduction should be a paragraph or more, but less than a page.] Description of the Business [In one or more paragraphs provide a description of the business and the issues / opportunities associated with the business. This section should include what is known about the products, customers, competitors, and financial situation for the case study. The description of the business should be less than a page.] IT Strategy Proposal [In one or more paragraphs, introduce the IT initiatives you are proposing. You must have at least three initiatives, but you can have more than that.] [Heading for Initiative One] [Describe initiative one in detail. Make sure you include how the initiative will benefit the business. Any technical terms need to be explained so that a business person can understand what you are proposing. Each initiative should be less than one page.] [Heading for Initiative Two] [Describe initiative two in detail.] [Heading for Initiative Three] [Describe initiative three in detail.] Sourcing Strategy [In one or more paragraphs, describe your sourcing strategy. Will the implementation of the initiatives be done with in-house or outside resources, or a combination of the two? Will IT STRATEGY 3 ongoing support be done with in-house or outside resources, or a combination? In other words, who (what organization) will do the work? You will need to explain why are proposing a certain strategy. For instance, outside expertise may be needed to supplement the internal personnel regarding the use of certain technologies. Make sure the financials reflect the costs in your sourcing strategy.] Financial Case [Describe the cost / benefit analysis in one or more paragraphs. Be very clear about how much the IT initiatives will cost and what the expected benefits will be. Cite resources that you used to develop your cost / benefit analysis. For instance, you may have found an article on another company that was able to achieve a 20% increase in sales with an initiative similar to what you are recommending. The more concrete examples you can cite, the more believable the financial case will be. After summarizing the financial reasons for your proposal, refer the reader to Table 1. Update Table 1 on the next page with the data from your return on investment spreadsheet.] . Running head: IT STRATEGY 4 Table 1 Return on Investment [Company Name] Initial Investment Hardware costs Purchased software costs / licenses Development costs Training costs Conversion costs [Other initial investments] [Other initial investments] Total Initial Investments Year 1 2 3 $0 $0 $0 $0 $0 $0 $0 $0 Benefits from Technology Strategy Increased sales and revenue Reduced personnel costs Reduced product costs Reduced distribution costs Reduced advertising and marketing costs [Other benefits] [Other benefits] [Other benefits] Total Benefits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Costs (Excluding Initial Capital Investments) Depreciation on capital expenditures Software licensing fees Ongoing user support and training $0 $0 $0 $0 $0 $0 $0 $0 $0 IT STRATEGY 5 Ongoing systems support Hosting / Cloud computing General and administrative [Other costs] [Other costs] [Other costs] Total Costs Totals Net Benefits (Costs) Tax Value after tax Depreciation added back Cash flow Cumulative cash flow Evaluation Metrics Net present value (NPV) Internal rate of return (IRR) Payback period (in years) Three-year total ROI ($0) ($0) $0 0.0% 0.0 0.00% $0 $0 $0 $0 $0 $0 $333 $0 $0 $0 $0 $0 $0 $333 $0 $0 $0 $0 $0 $0 $333 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Running head: IT STRATEGY 6 Implementation Timeline [Describe the timeline and sequencing of the IT initiatives in one or more paragraphs. Make sure the timeline is consistent with the financials. For instance, if initiative three does not go live until year two, you cannot show any benefits for that initiative in year one. Be very clear about when the initiatives will be implemented. Will all initiatives be implemented at the same time or will the initiatives be implemented one at a time? Explain why you are proposing a specific sequence. In addition to describing the timeline, you can include an APA figure for the timeline, if that is additive.] Plan for Sustaining the IT Initiatives [In one or more paragraphs describe your plan for ongoing operations and support of the IT investments you are proposing. If you plan to use a particular governance model and / or a portfolio management approach, describe it here. Include the KPIs (key performance indicators) that you will use to measure the value of the IT work.] Summary [Provide a one- or two-paragraph summary of your IT strategy and how it will add value to the business.] IT STRATEGY 7 References Last Name, F. M. (Year). Article Title 1. Journal Title 1, Pages From - To. Last Name, F. M. (Year). Article Title 2. Journal Title 2, Pages From - To. Last Name, F. M. (Year). Article Title 3. Journal Title 3, Pages From - To. Last Name, F. M. (Year). Article Title 4. Journal Title 4, Pages From - To. Last Name, F. M. (Year). Article Title 5. Journal Title 5, Pages From - To. Last Name, F. M. (Year). Book Title. City Name: Publisher Name.
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Running head: IT STRATEGY

1

IT Strategy for Cow-Wow Company
Name:
Course:
Instructor:

IT STRATEGY

2
IT Strategy for Cow-Wow Company

Cow-Wow is a two year old company based in Los Angeles that makes milk in cereal flavors. It
was founded by Christopher Pouy with an initial staff comprising of ten employees. The founder,
Christopher Pouy, initially started with the aim of capitalizing on a childhood love by having a
child-friendly cow on the face of the package and branding his flavors names like Chocolate and
Fruity Trudy Chip Cathy. The product was initially fashioned for 5- to 12-year-olds. However,
resulting from a feature in the media, the product experienced great demand across the market
scope. This led to focusing on the millennials as the primary consumers of Cow-Wow Cereal
flavored milk. Currently, the company aims at gaining 80% of this market share by majoring on
our neighborhood location, niche positioning, brand that we sell as well as special promotions.

Description of the Business
The implementation of this IT strategic plan will set up Cow-Wow Cereal Milk Company
in the line of attaining maximum advantage from information technology innovations. This in
turn will increase research capabilities hence enhancing the delivery of efficiencies in support of
administrative functions. It will play a great role in supporting recruitment of world class IT staff
which will provide a foundation for global sharing of research and resources.
In addition, a well structured IT strategy puts infrastructure to facilitate all staff to
communicate effectively, collaborate locally and globally, and share information securely.
Partnership and collaboration are key to the strategy in that they will enable the growth of
a stronger IT savvy organization that supports delivery of services effectively with the ability to
respond efficiently to the evolving technology scope. They are also fundamental to fostering
engagement with staff to ensure that services meet customer needs; and also to partnering with

IT STRATEGY

3

third parties in service delivery and in the incorporation of IT. By emphasizing on IT service
excellence, the Strategy ascertains a framework to drive improved service and project delivery.
In the short term, new central information systems will be employed. In the long run most
emphasis is on obtaining the best value we can from these systems, increasing benefits by
offering accurate information and accessibility, thus enabling better decision making. With a
continuing emphasis on training and best practice dissemination, the Strategy is set to empower
researchers to innovate staff to use IT systems effectively to improve their digital literacy for
evaluating, discovering and creating information aided by digital technologies.
IT Strategy Proposal

This is the final edited research work. Thank you for your cooperation.

Running head: IT STRATEGY

1

IT Strategy for Cow-Wow Company
Name:
Course:
Instructor:

IT STRATEGY

2
IT Strategy for Cow-Wow Company

Information technology (IT) plays an essential role in any organization. With rapidly
changing technologies, conflicting priorities, and funding challenges it is fundamental for
organizations to put in place an effective plan to follow. It is quite evident that any moment spent
planning saves in execution time which result in a significantly higher return on investment.
Alluding to examples from most successful organizations and government agencies, it has been
validated that investing on elaborate IT strategic planning results to high returns on investment
(Laudon, Turner, & New York University Symposium on Information and Strategic
Management, 2009). The implementation of this IT strategic plan will set up Cow-Wow Cereal
Milk Company in the line of attaining maximum advantage from information technology
innovations. This in turn will increase research capabilities hence enhancing the delivery of
efficiencies in support of administrative functions. It will play a great role in supporting
recruitment of world class IT staff which will provide a foundation for global sharing of research
and resources.
In addition, a well structured IT strategy puts infrastructure to facilitate all staff to
communicate effectively, collaborate locally and globally, and share information securely
(Australian Construction Services, 2010). Partnership and collaboration are paramount to the
strategy in that they will enable the growth of
a stronger IT savvy organization that supports delivery of services effectively with the ability to
respond efficiently to the evolving technology scope. They are also fundamental to fostering
engagement with staff to ensure that services meet customer needs; and also to partnering with
third parties in service delivery and in the incorporation of IT. By emphasizing on IT service
excellence, the Strategy ascertains a framework to drive improved service and project delivery.

IT STRATEGY

3

In the short term, new central information systems will be employed (Chew, E. K. & Gottschalk,
2009). In the long run most emphasis is on obtaining the best value we can from these systems,
increasing benefits by offering accurate information and accessibility, thus enabling better
decision making. With a continuing emphasis on training and best practice dissemination, the
Strategy is set to empower researchers to innovate staff to use IT systems effectively to improve
their digital literacy for evaluating, discovering and creating information aided by digital
technologies.
Description of the Business
Cow-Wow is a two year old company based in Los Angeles that makes milk in cereal
flavors. It was founded by Christopher Pouy with an initial staff comprising of ten employees.
The founder, Christopher Pouy, initially started with the aim of capitalizing on a childhood love
by having a child-friendly cow on the face of the package and branding his flavors names like
Chocolate and Fruity Trudy Chip Cathy. The product was initially fashioned for 5- to 12-yearolds. However, resulting from a feature in the media, the product experienced great demand
across the market scope. This led to focusing on the millennials as the primary consumers of
Cow-Wow Cer...


Anonymous
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