Description
My company that will be the paper about is(Adidas ) and about 10 pages long.
Detailed Outline of Corporate Profile
Overall: Your paper should be a combination of material from the company itself (website is one source), other business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc.), the textbook, and your own interpretation of the topic.
Corporate Profile Module I:
Use the outline below as a guide. You are to include three independent sources (not including the textbook or corporation web site) in this section.
- Introduce your company. What does it do? How did it get started? How does it add value? Who are the customers it competes for? What risks confront the company? What type of business is it—goods-producing or service? What industry does it operate in? What is it known for? Write an opening paragraph that engages your reader from the outset!
- State its mission, vision, and values. Define these terms using the definition from Bovee and Thill (textbook). The mission: Most companies state their mission on their website. Use your company’s own words in your paper.
The vision: You may have difficulty finding a statement of your company’s vision; if you can’t find it, you should state the vision in your own words based on what you have read about the company’s philosophy and values.
Values: You should find your company’s values on its website.
- Analyze your company’s mission statement. Does it match the book's definition of a good mission statement? Why or why not? Is it just “vague happy talk” or does it really say why the company exists?
Corporate Profile Module II:
You are to include three independent articles in this section.
- Discuss corporate ethics. Define business ethics. How does your company approach corporate ethics and what guidelines does it set forth? Does it adhere to what it says?
- Discuss the concept of “Corporate Social Responsibility.” Who are the company’s stakeholders? Identify both Primary and Secondary stakeholders. Identify the CEO and include a few sentences about him or her. Include a picture of the CEO. How does your company fulfill its responsibilities to its primary stakeholders—owners, employees, and customers? What approach does it use to CSR—Minimalist, Cynical, Defensive, or Proactive?
- Discuss workforce diversity. Define this concept. Why is workforce diversity important? How does your company obtain or try to obtain a diverse workforce? Does it have a diversity policy? What evidence do you find that your company carries out (or fails to carry out) its policy?
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Explanation & Answer
Attached.
Running head: COMPANY PROFILE
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Company Profile
Name
Institutional; Affiliation
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COMPANY PROFILE
Company Profile
Introduction
Adidas is a German organization that is based in Bavaria Germany, and it specializes in
the manufacture of various sports products such as shoes, clothing, and accessories. It is the
largest sportswear company in Europe and the second largest in the entire world. Adidas has
financial interests in organizations such as Reebok, Bayern Munich, and Runtastic.The
organization has a company logo that is three parallel bars, and this is the official organizational
logo. The company has become a global brand and creates sportswear for various sports that
include football, basketball, cricket, baseball as well as swimming. In recent times it has
managed to partner in endorsements with specific athletes who market tailor-made exceptional
products with the company brand name.
Mission, Vision, and Values
Adidas is a global leader in the sporting goods industry and creates brands that represent
its passion in sports and the sporting lifestyle. It is committed to continuously strengthening its
brand products to improve industry competition. Adidas is an innovation and designs leaders
who help athletes to achieve peak performance. It is consumer focused and continuously
improves the quality as well as look and image of its products. It is a global organization that is
socially and environmentally responsible and embraces creativity as well as diversity. It is
dedicated to continuing delivering outstanding financial results. The core values of Adidas
represent what the organization stands for. It stands for performance, and sport is the foundation
of all it does, and execution excellence is the primary goal. Passion is another value that is at the
heart of the company. It is continuously moving forward, innovating and improving. Integrity is
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COMPANY PROFILE
another core value, and it is honest, open, ethical as well as fair in all of its proceedings. The
company also embraces diversity, and this concerns the fact that the company welcomes
different people with different ideas as well as strengths, interests and cultural backgrounds to
make the business succeed.
Corporate Ethics
Business ethics refers to applied ethics as well as professional ethics that examine ethical
principles and moral as well as ethical problems that affect the organization. It relates to all
aspects of business conduct within the organization that are relevant to all other organizations as
well. Adidas takes corporate ethics very seriously, and its ethical strategies are routed in the
values of the organization ("Ethical Performance | Adidas Group presents its 2012 Sustainability
Progress Report", 2017).It has managed to achieve environmental sustainability and manage
scarce resources. The company also respects human rights and drives social compliance in the
supply chain. It engages stakeholders and develops employees and at the same time supports
people in local communities. Adidas has established grievance mechanisms and remedies for
solving these grievances. The company adheres to human rights practices. Adidas has developed
methods of dealing with performance related issues within the organization.
The human rights policy of Adidas is an integral part of its labor rights charter. It has
managed to establish policies and guidelines to any human rights-related issues. The company is
committed to respecting labor rights in all of its processes. It is also committed to the health and
safety of workers as well as the commitment of ILO standards covering working hours. Adidas
has a publicly available statement that reveals its policy was committing to the respect of ILO
core labor standards and this is what it operates by ("Ethical Performance | Adidas Group
presents its 2012 Sustainability Progress Report", 2017). Adidas has managed to publish its
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COMPANY PROFILE
policy concerning the dedication to human rights as well as the livelihoods of neighboring
communities and the right to issues such as health, water, safety, security and ownership of
resources such as land. Adidas has also committed to mitigating negative impacts concerning the
security of local communities and the effect on its environment. It has managed to include
specific commi...