Description
Q1 –
What might be some advantages and disadvantages of using online surveys? Discuss and describe how you might do the following:
- Choose an online survey tool/instrument (counseling styled survey)
- Select your participants
- Create assurance of informed consent and confidentiality
- Evaluate the reliability and validity of your application of the survey measurement instrument
Provide at least two scholarly sources to support your responses.
Q2 –
In making decisions about your use of a mixed methods design study, describe and discuss the following:
- How you will determine the order in which to implement qualitative and quantitative aspects of the study
- How you will decide the extent to which each type of data [qualitative and quantitative] will be incorporated into your study
- How you will decide if the two types of data are to be combined/mixed
- How you will determine and apply a theory guiding the design of your study
Provide at least two scholarly sources to support your responses.
Explanation & Answer
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RESEARCH METHODS
1
The use of mobile methods and online technologies for online surveys has skyrocketed
over the past decade. The numerous technological advances have made it easier and possible to
conduct market research to obtain relevant data. However, these methods have several
drawbacks in comparison to traditional mechanisms such as persona interviewing, telephone and
email.
The advantages of online surveys include: ease of data gathering, low costs and low
overhead particularly during data collection, less time since and shorter return times, increase in
response rates, and no interviewer thus people are more willing to share personal information.
Besides, online surveys are more convenient for respondents since they can answer questions at
their own time and in their own pace, (Van Selm, 2016). Fl...
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